Looks like Blizzard is doing yet another archive of the entire site. :)

Daeity told me to expect this. Every once in a while, I'll see almost a thousand hits from 216.148.0.72 (Blizzard) viewing every single page in under 0.05 seconds each.

Typically, there's normal monitoring of certain posts, but every once in a while they'll use (what I assume) is a webpage downloader app to capture the full blog, check it for leaks, keep a record, give it to their lawyers, who knows. All of the exit links are captured as well, which is why I assume it's automated.

I thought you guys might be interested in knowing this sort of stuff, since no one else really writes about it.. although, I assume it happens elsewhere. Superegatory, for example, received MANY visits from Take Two for example during the GTA V resume discovery. :)

They're still doing the pull right now and they'll capture this post last.

(If you're reading this, check out this post here. It's a satire about Diablo 3 X1, but you might be able to pull some real ideas from it for your next expansion pack.)

One of Joystiq's Blizzard tipsters (Steve) has informed them that John Staats has been let go. He was a Senior Level Designer (Level 2) on Titan. You'll find this news on plenty other sites, so I won't go into it too much. (Unless I dig up some other information that they haven't already announced.)

Other prior Titan troubles are detailed here.

* Update (11/07/11):

This "tip" could have been something as simple as his Facebook status update. He changed his status to no longer working at Blizzard, but he was still working there Oct. 25th at least (based on his comments).

If this was the reason, there may have been some more terminations as well. One of John Staat's Facebook friends, Trent Kaniuga has also changed his FB status to "Worked at Blizzard" as opposed to everyone elses "Works at Blizzard". He was a Sr. Concept Artist for Diablo 3 and was present at Blizzcon 2011.

(I don't use Facebook, so I'm not too familiar with FB sleuthing.. maybe you guys can investigate and confirm if this is correct or not?)

* Update (11/07/11):

Facebook status updates are also showing "Worked at Blizzard" (past tense) now on Dana Marie Bishop (Curatorial Assistant, was at this past Blizzcon and uploaded a bunch of personal pictures 3 days ago), Gino Whitehall (Concept Artist), Matt Milizia (Senior Environment Artist), and Paul Richards (Concept Artist) on the Titan team.

There are a dozen more, at least, recent Blizzard employees now showing "Worked at" as past tense.

(On a side note, I have actually followed Gino Whitehall's artwork in the past.. for a while I had thought that he was part of the Titan team or at least worked in the same circles.)

Was there a major overhaul a day or two before the Investors Call tomorrow? Maybe an announcement of restructuring within the organization? A loss in subscribers would explain Customer Support lay offs, for example.

If you guys are "FB gurus", let me know if this information is correct or if I made a mistake. I don't think it's a mistake though, as it looks pretty legit. It would make sense too, for a mass layoff shortly before an investor call (ie, rather than announcing it during the call and then laying off everyone at the end of the week. It's better to surprise employees for security reasons, as cruel as that sounds.)

Confirmed: When you are set as employed in FB, it will say "Works At". When you change your status (quick uncheck) to remove employment, it says "Worked At.." instead. They don't have new employers to revert to and they were most recently employed by Blizzard (e.g. many employees who were at Blizzcon are now showing "unemployed" statuses.) This all could be a mistake on their part, but they're all avid users of Facebook and changing their Employment status like this would be highly unusual. This appears to be a mass (multiple not "massive") layoff.

On a related note,

I was preparing a post for November 8th (in addition to the Quarterly Results Call), to basically show what to expect from Blizzard in 2012. But, if these layoffs are confirmed tomorrow, I'll have some more to write about. What's most interesting, though, is that they won't need any of these employees for Diablo 3 "crunch time" meaning that the game is much farther along than most people suspect. The only thing holding them back now are probably still those technical challenges and the RMAH integration.

* Update (11/08/11):

Looks like I can add a couple more names to the list, if the Joystiq rumor is true and FB is the source of their "tip". Joshua Horst (Producer) and Andrea Toyias (Casting and Voice-Over Director). Andrea was actually one of the Q&A Panelists for Diablo 3 at Blizzcon. I could have sworn that Peet Cooper (Sr. Environment Artists for Diablo 3) had Blizzard listed on his FB account yesterday, but now it's gone. (This doesn't necessarily mean he was laid off, but maybe he knew about the FB sleuthing and decided to hide his employment listing.)

There are at least 20 other people I see that are "no longer working" at Blizzard, but I can't find any other evidence of their last working day - so they're all unconfirmed for the moment.

(And yes, for those who were going to ask, I'm getting a LOT of hits from Blizzard offices on this situation.)

* Update (11/08/11):

Some outside forum posters are taking this news as bad or taking their reasoning for these layoffs too far (e.g. "lost subs", "bad blizzcon", "pandas"). Just to clarify, if this rumor ends up being true, this is just a perfectly normal process and a "seasonal" activity that's based on development timelines. This happens all the time, you just don't know about it since official announcements are never made. Titan is not cancelled, there just appears to be some reorganization to keep their vision and performance on track. Besides, "Titan" is just a name.. it can be applied to any number of different MMOs they are testing internally. This is very good news for Diablo 3, however, since typically there are layoffs following development completion. And as always, make sure you read comments too.. they further expand on a lot of these blog posts. :)

* Update (11/08/11):

Blizzard Community Manager Zarhym (Jonathan Brown) has claimed that it is all false evidence, that the status changes were just accidents, and it's all just basically rumor mill while there have been no terminations at all.

"Tons of speculation based on false evidence. Score one for Internet rumor mill? RT @blakex Yeah, just read that article..."

Bashiok (Micah Whipple) is also confirming the same, that no one has been laid off. Apparently, it's all just accidental.

So there you have it. The Blizzard response is basically "Nothing to see here, move along."

Does their official stance on speculation still apply if official statements are made by Blizzard employees using official Blizzard game names and on platforms used for dispensing company news releases?

"Blizzard Entertainment does not comment on rumors or speculation."

Of course, both LinkedIn and Twitter are public sources as well and anything you see written on there is also false evidence and speculation (Zarhym Logic™). No one in their right mind would ever publish accurate employment information on their Facebook profiles for heaven's sake. That's just crazy tin foil hattery. So, I wouldn't believe any information you read about on Twitter either.. it's highly inaccurate and should not be depended on.

* Update (11/08/11):

Zarhym (Source):

I'm not in PR and won't officially comment here on rumors or speculation. You control the quality of your reporting. @titan_mmo

But.. but.. you already did comment on rumor and speculation! :)

Mike Sacco (Source):

@talkingcongas I seriously hate that Daeity person

Hahahaha.. say, wasn't Sacco that guy who said Blizzard has never had any security breaches or leaks?

Official statement released on public forums:

Hey guys, out of respect for their privacy, we don’t discuss individual employees, but the speculation circulating about ‘massive layoffs at Blizzard’ is just a rumor.

Thread locked.

Now.. is that a "rumor rumor" or a "Tom Chilton rumor"? :)

Note: He's referring to a "massive" layoff rumor on the forum. On this blog, I'm just speculating on "mass" layoffs. I know it's not "massive".. maybe a dozen or more. Strange that he worded it that way though. Also, I thought that Blizzard Entertainment did not comment on rumor and speculation? Interesting..

* Update (11/08/11):

Joystiq.com has confirmed that there have been no layoffs.. including the one they originally reported themselves..

They wrote:

Yesterday, a handful of gaming news sites reported that a senior designer working on the new Titan MMO had gotten laid off by Blizzard Entertainment.

And then they linked back to themselves as the source of these rumors. Okay.

Anyways.. "layoffs never happened" and "Blizzard employees still have their jobs."

As per Joystiq, John Staats, Trent Kaniuga, Paul Richards, etc are all still employed with Blizzard. No one has been laid off recently.

(* March 2012 Update: All 3 of those employees were indeed laid off around the same time.)

Funny comments on their post though. Apparently, I was the one who started the rumor that John Staats was laid off. Joystiq is also claiming that the FB investigation revealed HUNDREDS of Blizzard employees laid off. Funny.. I thought I speculated on 8 names and assumed a dozen or so IF the rumor (started by Joystiq mind you) was proven true.

* Update (11/08/11):

Joystiq.com has two conflicting blog posts now. In one corner, we have Blizzard and Joystiq claiming that there have been no layoffs. Everything is just rumor, hence untrue. In the other corner, they're confirming that John Staats was indeed terminated.

So, this brings us all back to the original speculation. We may learn more in the coming weeks or months.

* Update (11/14/11):

Another FB profile confirmed. Paul Richards was indeed let go as speculated. I think we'll see a lot more layoffs over the next coming months too, and I'll continue to monitor.

(Continuation here. 12 employees were later confirmed, not including the several dozens of Technical Support and CSR positions. Under the WARN Act, a "mass layoff" can consist of 2 or more individuals too. So whether you use the legal definition of "mass layoff" or a mass of layoffs, they both apply.)

So, I was reading an interesting post on DiabloFans about difficulty levels. Basically, the "tl;dr" version is that based on various interviews, Beta gameplay, and Blizzard quotes about the four D3 difficulty levels, it seems that the game will be very easy to play and that players won't hit the expected level of difficulty until sometime in Hell mode (e.g. Hell is the new Normal.)

I thought it was a delightful and thought provoking article. He had citations and sources, it was speculation of course since the game's not out yet, but it does rather raise some interesting theories, thoughts and concerns.

Normally, I just skip everything on Diablofans because it's the exact same article posted on every other gaming forum, blog, and fan site. They only post official announcements, official videos, changes to FAQs, official posts about class changes, website changes, Blue posts, etc.

However, this one stood out because he took pieces from many different interviews, and put them together into one cohesive idea. The author, Magistrate, provided reasons, proof, and sources for his concerns.

But unfortunately something happened:

I apologize for any undue amount of negativity that this post conveys. I highly value your feedback and will do my best to improve my approach to writing content that you read in the future. No, no one asked me to say this. I say this because I care about the community that's been gathering here since 2006. When you're not happy, I'm not happy.

-Magistrate :)

Geeez.. what did those MONSTERS do to him?

He was voted down to hell, the readers got really angry, he received hate mail and threats, and he needed to issue a public apology to the community.

I didn't see any negativity at all in his post. But apparently when you question decisions or talk about concerns on upcoming class changes, you're a hateful, raging, conspiracy nut who despises Blizzard and all of their games.

Does any of that sound right to you? He strayed into forbidden territory ("Dude.. you should have just copied-and-pasted the latest blue post about icon colors being changed.") so they ripped him apart. I hate these toxic environments.

But, you know.. there was something about the website that I found very strange that could explain the "Don't Think, Don't Question" attitude. I was getting quite a headache looking at the website, so I put on some "special 1980's style sunglasses" that I had found back in an old abandoned church next to a shantytown in LA. Suddenly, it all made sense.

Here's what the webpage looked like before the sunglasses:

And, here's what it looked like after the sunglasses:


So yeah, it makes a lot of sense now. Now, I always thought that the difficulty levels were going to be pretty easy too. Except until you hit maybe the middle of Hell and then the Inferno difficulty. The reason for having such a harsh difficulty wall in place is because it forces players to upgrade their equipment.. and that equipment can only be found on the Real Money Auction House. Blizzard pushes players to a certain point where they hit a wall, and in order to get past the wall, Blizzard pushes them into the RMAH where only the best gear can be found. That's what I would do if I was a standard marketing and financial staff member. :)