This isn't exactly a late post, I just wasn't planning on writing about it. :)

It's an issue that has already been talked about to death on many forums, and I prefer the kind of stuff that no one else is talking about. However, a lot of you have asked for my opinion on the matter so I'll oblige.

Basically, many WOW Annual Pass subscribers are upset to learn that they no longer have immediate access to the MoP Beta, and entry into the Beta is actually based on a previously unannounced Blizzard-internal surprise invitation ruleset.

Over the course of the test, we’ll be inviting Annual Pass holders, press, fansites, friends and family, and opt-in beta testers to participate.

In their official announcement, Blizzard makes note that "To find out more about getting into the beta test, including info on how we’re inviting Annual Pass holders, please read the Mists of Pandaria Beta Opt-in announcement and FAQ." Well, at least they created a FAQ on HOW they're inviting the Annual Pass members giving everyone an idea of when they'll be invited!

Unfortunately, here's all they wrote on the subject within the FAQ:

We’re inviting Annual Pass holders in waves over the course of the beta test, and will be ramping up the number of invites we send as quickly as possible. We’ll be inviting Annual Pass holders based on several factors, including how long your World of Warcraft account has been active and when you signed up for the Annual Pass.

The detailed information on "how we're inviting Annual Pass holders" was even worse than the official announcement, and it provides no clues as to what's going on.

This was a vast departure from that Blizzard customers were previously led to believe, but more on that later.

Hey, I Didn't Say That!

You might have noticed that I get misquoted a lot, or people just spread general misinformation about the blog. Anyone can be Daeity, it's just a virtual identity floating around the cloud.

Anyone can also make a post on "Forum X" saying "Daeity said Y" and then when "Y" didn't or doesn't happen, that's actually used as proof that Daeity was wrong. Sadly, unknowing (aka ignorant) users even continue to link to "Forum X" as irrefutable proof. :)

This just happened.. again.. on MMO-Champion. It's a really good read, I recommend you check it out from beginning to end especially the speculation on TOD's identity. And they say *I'M* paranoid. :)

Here's the original post that kicked off the funny feeding frenzy:

More than "90% people with Annual Pass" won't get beta till a month before release

I read this on Digital Castration.

How reliable is this guy?

This sucks if true

But here's what actually happened; it was just a comment made by an anonymous user.

Anonymous said...

On Mists of Pandaria beta and Annual Pass:

More than 90% of Annual Pass holders will not be receiving their invites until 3-4 weeks before the expansion is released.

And here was my response:

Daeity said...

@Anonymous

That's brutal. It was a major selling point of MoP. I guess from Blue's perspective; "hey, at least we're fulfilling our end of the contract. You get to play the beta." :)

Do you have a link for that?

The worst part is that no one from MMO-Champion needed to check the source. In fact, they DIDN'T EVEN ASK FOR THE SOURCE but instead asked for MY source.

Can you believe that?

Just read the first 3 pages alone. 3 posts demanded my source, 13 said I was lying but they refuse to check the blog (or have never read the blog), and 11 just refused to read the blog.

Even after they were told it never happened, and that everyone there was being trolled hard, it still continued. They're currently over 300 posts on the same subject. :)

Someone easily trolled them, and everything they're saying just makes the situation look even more foolish for them. The best responses are when they said that I never provided any sources. Oh my. And in a twisted way, this link will be used as "official proof" in the future that Daeity is wrong and never provides sources. :)

"Don't listen to Daeity. Remember that time he said that 90% of the users won't blah blah blah derpity derp. Here's the link. See, he's full of bullshit."

I've talked about this predictable MMO-Champion mentality before, and here it is again. It's very bad and just embarrassing.

If you're looking for something fun to do, here's something; out of the 300+ posts, see if you can count how many people actually asked for a direct link. Be careful though, some of them are misleading. For example, many users didn't ask for the OP's source, they just asked for MY source because they didn't believe ME. :)

If you want to have even more fun, keep posting stuff that "Daeity said", and just make up a bunch of stuff. Watch the feeding frenzy. Put me down for some ridiculous MoP Release Date (make it a Sunday), but make sure not to provide any links.

So, What I Do Really Have To Say?

From what I can tell, most of the written content about the WOW Annual Pass just guarantees "a spot in the beta test". But they've never said that WOW Annual Pass subscribers will get access as soon as it goes live.

Access to the Next WoW Expansion Beta Test – Get a guaranteed spot in the beta test for the next World of Warcraft expansion (at a time to be announced in the future).

I'll keep digging around, but if any of you know of older (October/November 2011) posts detailing the WOW Annual Pass / Beta Access portion that shows "as soon as it goes live", let me know.

Although it might never have been written by Blizzard, it was certainly said. By Mike Morhaime, CEO of Blizzard Entertainment when the WOW Annual Pass was first announced.



You can watch the exact statement above from his prepared speech (I've linked to the 6m36s mark):

"You will also get guaranteed access into the next World of Warcraft expansion beta when it goes live."

So here's how I see it;

• This was an official announcement from the head of Blizzard guaranteeing Beta Access for all WOW Annual Pass subscribers "when it goes live." Not "while it's live", or "during the beta".. but "guaranteed access.. when it goes live."

• Media news sites took this information, and it became a major selling point for World of Warcraft enthusiasts. Blizzard did not correct them or mention any fine print.

• When the written Annual Pass announcement was made, Blizzard provided no real details.. only that they would have guaranteed beta access. No mention that "terms are subject to change" or any kind of fine print to ensure that players weren't mislead by Mike's statement. This just left players with the Blizzcon 2011 announcement which contained the most details.

• The sudden back-peddle of the Blizzard's Promise™ was very disappointing as you've seen. If it was obvious from the start that Blizzard was going to invite players in waves and that only certain people would get in when it went live, you would not have seen the negative reaction that had just happened.

• Leaving everyone in the dark is not good business. It leads to frustration and wild speculation. You need to give customers specific information and stay true to your word.

• For several months, users were led to believe that they would have guaranteed access when it went live. Even though Blizzard claims to monitor all communications, forum comments, and fan feedback to improve the customer experience, they still didn't say anything to correct this gross misunderstanding. They have paid staff with the responsibilities to set user expectations, and they failed greatly in this specific situation.

What's left now are the "types of players" who are invited first, something I'll be very interested in seeing. Right now, initial invitations are to a very limited beta experience (the Pandaren 1-10 leveling zone) with the new content locked down.

According to Blizzard, they have a "secret internal formula" for invitations (which will drive hopeful Beta testers even more crazy) based on how long the WOW Account has been active, when you signed up for the Pass, if you're from the press or a fansite, a Friend or Family member, an opt-in beta tester, and other criteria.

Blizzard hasn't revealed which of these have more seniority over the Annual Pass members. If you're a WOW Annual Pass member, though, don't be surprised if (on average) the Press & Fansites get invited before you. I think the Annual Pass invites will probably be "sprinkled in" with the various other criteria that are higher on the totem (like Press/F&F).

* UPDATE:

Cool. Proof that even MMO-Champion impartial "Moderators" don't confirm anything, don't read, and their actions are personally motivated after all. It was purely a reaction to a name, even though it was completely fake. :)

Callei, Moderator

Closing. The person the OP refers to is not a credible source, ergo, closing to prevent spreading misinformation.

How many times has MMO-Champion kept threads open even though they knew for a fact it was from an actual noncredible source?

A wise moderator would have closed it with, "This thread has derailed."

Outside of the obvious excitement surrounding the Diablo 3 Release Date (which has been confirmed as Tuesday May 15, 2012), there's a lot more I have to say about this subject now that it's been finally announced.

Global Simultaneous Release and Region Free Confirmed

It has finally been confirmed that Diablo 3 will have a global launch date and a region free game. This is something that has never been officially announced or confirmed by Blizzard in the past. But, it's something I've been talking about for a long time now as you're well aware; South Korea and the US launching on the same day. I have been often criticized or called a conspiracy theorist for daring to suggest that Diablo 3 will be launching worldwide simultaneously and that it will be a "global game" (ie, region free). Although the Russian retail/download will not be available until 3 weeks after the launch date, but Russian players can still play the game on the same date as everyone else.

Because it's launching on the same date for all countries, their servers and infrastructure need to be prepared for each of the regions ahead of time. It appears that Russia is the one country out (the game release itself is being held back for 3 weeks) which is quite unusual given that equipment (servers) isn't an issue as they are using the European servers and the Russian localization (as well as the game) are completed.

The reason that Russia can still play on the launch date is because this is a global game. When you buy Diablo 3, you buy Diablo 3 and you can play it in any country.. it's their first "region free" game. This has still not been officially announced or confirmed on the front page yet (which shouldn't come as a big surprise), but you can find these new details in the Presale Details.

What region will I play in?

Diablo III is a global game. Players can choose to play on game servers based in the Americas, Europe, or Asia, regardless of what region they are connecting from. Certain restrictions apply. Further details will be posted on the Diablo III Community Site prior to release.

Note: your game-client version does not hinder your ability to select which regional game servers – the Americas, Europe, or Asia – that you play on.

This is very odd though because one country is suddenly not included ("sort of") in the global launch. Russians can still play the game (download or purchase from non-Russian site), but Blizzard is not allowing their Blizzard Store's Digital Download to be available until June 7.. even though it's ready, they can download it today, it's a region free game, and it's already localized into Russian.

Basically, they can still play the game, so it's still a "global launch", but the game is being withheld in the region specifically for an extra 3 weeks.

Hopefully, you understand why the "Region Free" information and benefits are still being withheld so publicly from the customers though. Or, should I say for such a long time.. because eventually it will be revealed on the forums now that the Digital Download is live and more people read the FAQ pages. Between now and when it was first mentioned months ago, there have been a TON of new Battle.net Regional and Payment Restrictions put into place. Even though it's a region free game, Blizzard has made it very difficult for one country (like Australia) to purchase the much cheaper digital version in the US.

Blizzard, You Announced It Wrong!

Today is March 15 2012 and the Release Date is exactly 2 months away on May 15 2012.

It's highly unusual that they're announcing on a Thursday and also during a very unusual time (pre-scheduled for 6AM). Many should be raising their eyebrows over this.. because the release date could (and should) have been announced this past Monday or the previous Monday.

There were also many Battle.net announcement posts taking place on these Mondays in preparation for the announcement, but it appears that they delayed it by an extra few days. Why? There was no point.

Also in this specific case, the time to Release is shorter than their past timetables.. typically I'll say "2 months", but that includes 1 or 2 additional weeks because they have always announced on a Monday. This is interesting because this time they've skipped the Monday, and shifted the release ahead by 1-2 weeks.

At least Bashiok was correct this time when he stated that they typically announce release dates "two months before release."

We probably won't end beta until shortly before release, and traditionally we've tried to announce release dates about two months before release. I couldn't speculate how invites might ramp up or down when the beta finally comes to a close, it definitely is not coming to a close yet though.

Based on the confirmed Blizzard employee leak on the SomethingAwful forums, we now know that Blizzard was fully aware of the Release Date well before the Q4 2011 shareholders call. (This is the Blizzard employee who leaked all of the new Rune & Skill changes before the announcement and then quickly tried to delete his mistake.) Bashiok even confirmed that they changed their announcement date earlier that week (of the shareholders call.)

On Feb 29, 2012 when the Staff Reductions were announced, Mike Morhaime said in the official statement that the Diablo 3 release date would be announced "in the coming weeks." The layoffs have been known internally by senior management since late 2011 (at least), and this mistake seems to indicate that his message was composed probably 3-5 weeks prior. Knowing that the actual Release Date Announcement was on just the second week from this official statement, it should have said "days ahead." Forum posts questioning this mistake were quickly deleted by Blizzard. Based on Blizzard's previous use of "weeks ahead", it should have meant a minimum of 8 or 10 weeks.. remember the Battle.net Balance announcement? :)

It's Ready, So Why Not Earlier?

As you're well aware, I was expecting a release date announcement on Monday February 6 with a release date of Mid-April (given Blizzard's trend of approx. 2 months notice) because it made more business sense. But, instead I trusted Blizzard when they had said an Early 2012 Q1 release (so it absolutely couldn't possibly be Mid-April).

As for the actual release date itself, I have no idea. I don't have enough information to make a reasonable prediction. Let's just say that I will be very surprised if they release the game at the end of March (but it's what I'm hoping and aiming for based purely on Blizzard's Q1 promise.) Usually their games are released at least 1 month before the end of the quarter, so that they have excellent revenue for the quarter to show off to their investors. Mid-April makes better business sense, but I'm giving Blizzard the benefit of the doubt here and I'm going to fully trust them.

They're still releasing it 1 month before the end of the quarter, but Monday February 6 made the most business sense. It was a PERFECT time to announce it. That Blizzard leak and Bashiok's comments have confirmed that the fixed release date was known before this time, and it was definitely going to be released at this time until something changed.

ATVI stock has continued to plummet since the Feb 9 Quarterly Shareholders meeting. So, why would an important announcement be moved from a critical business date to an arbitrary date one month later?

April 17 was also a completely feasible date for release, even right now knowing that the game is completed and ready (the Digital Download is currently ready and built, and was already prepared a long time ago.) Retailers are also apparently receiving shipments of the game. So, why not April 17? Why was the announcement shifted 1 or 2 weeks ahead, and the release date shifted exactly 1 month ahead?

There's something else I need to look into to confirm this, and I'll update this post when I learn more. Very strange events are afoot, and if you didn't believe previously that Blizzard would just shift something to an arbitrary date (that didn't make logical business reasons), you now see a prime example of it happening.

Blizzard Trademark Activity

Blizzard just filed brand new trademarks for "Legacy of the Void" and "Heart of the Swarm". It appears to just be some re-organization, as they already had 3 trademarks filed for each game previously (ie, there were 3 HOTS trademarks and 3 LOTV trademarks for the game itself, merchandise, and online services.)

They have condensed all of the trademarks into 1 single TM per game now, so the old 6 trademarks will probably be cancelled shortly.

Blizzard also just received notification that their "Mists of Pandaria" trademark will be published in the Official Gazette on 2012-03-27 for others to see and oppose if necessary. This doesn't change anything though and it's a standard process, so don't try to use it to predict a release date or anything. :)

New Deus Ex Game in Development

On the trademark maintenance front, Square Enix has also just filed for a new "DEUS EX" trademark. It looks to be a partial replacement for the original DEUS EX trademark. In any case, they're being renewed for another 10 years which means there is most definitely a new Deus Ex in development right now!

Overpowered Classes in Diablo 3

If you've been following any of the polls out there, you'll probably know already that Barbarians and Wizards will be the top classes most played in Diablo 3.

Many gamers view these two classes as the ones that will be most overpowered.. the Wizard with incredible damage and kiting/escape skills, and the Barbarian being able to take a massive amount of damage. The perception is that both of these classes will be the best ones for soloing bosses.

Before you jump on the bandwagon, there are a couple things you should keep in mind; the beta won't tell you anything about how strong they will be later in the game (classes that start out seemingly the strongest end up being the worst), skills and damage numbers will be nerfed and buffed a lot, and Blizzard really doesn't like class favoritism and imbalance.

If Blizzard notices too many people playing Barbarians or Wizards, they'll find a way to balance everything out and "encourage" players to start playing the other 3 classes instead. And by balance, I mean nerfing the Barb/Wiz and buffing the other 3. In particular, the Witch Doctor (which the least number of people want to play.)

Something to remember when you're selecting a class.

Even though, to me, a Wizard or Barbarian makes the most sense for farming, I think players might be in for a little bit of shock when they hit Hell and Inferno.. maybe even Nightmare. I have a feeling that the Wizard will start out very powerful, but end up having a lot of problems in Nightmare/Hell. The Barb problems might be more noticeable (compared to other classes) in Hell.

The recent changes to the Monk (30% reduction in damage) are giving me the impression that they want the Monk to be slightly more powerful than the Barbarian, and the DH will replace the Wizard in power. And, I have a very strong suspicion that the Witch Doctor will probably be the best class for soloing bosses.. maybe even the most overpowered during initial launch.

This is all just in the beginning though, but the first few months will be very critical. You want to level as quickly as possible so that you can farm the best stuff faster than anyone else.

Most players will be creating Wizards and Barbarians, but you might want to consider a Witch Doctor (even if you don't like the class) if you're just interested in farming. They might start off more slowly than the Wizard, but I suspect that things will improve tremendously as the difficulty increases. :)

Miscellaneous Stuff

• There should be an update on the new Alpha Centuari game by/before Q3 this year. I'm hoping to learn something more about it within the next 4-8 weeks to confirm or get an idea of when it will be coming out though.

• Curious what kind of Google Searches the Blizzard headquarters team does? Here are some examples: "Metal Arms 2" Blizzard, South Korea delay, south korea diablo gambling, diablo illegal gambling, diablo gambling laws, mmo gambling law, blizzard leak, blizzard layoffs, blizzard mass layoffs, daeity, daeity blog, digital castration, Blizzard Payscale, Blizzard Pay, new wow hacks. And then there are specific stuff, like looking for the "new X" World of Warcraft hack or exploit.

• I've been thinking a lot about what I am going to write about when Diablo 3 finally comes out. I've discovered a lot of cool things in the beta that I'm hoping haven't been reported and will still be there in retail. The first couple months of release are going to be an excellent time to make some money and being a poor student, it's something I'm looking forwards to. Plus, it's going to be a lot of fun since I've made more WoW gold using paper and pencil techniques than anyone ever did using Auctioneer. So, I think that there will probably be some strategies that I won't be sharing right away. Some RMAH strategies I will probably discuss, there are some really critical things that haven't been posted publicly anywhere yet and I really want to keep them to myself for now. The problem is that once I post them, Blizzard will immediately fix it or make major changes. I can't think of any other nice way of doing it, outside of privatizing the blog.

Please Please Please Play Our Game!

So, the biggest news yesterday and today was about the new "Limited Time Offer" Scroll of Resurrection.

I haven't played WOW in a couple years now, so this doesn't affect me. But I can see how this is really going to piss off a lot of current players.

Basically, a player can send a Scroll of Resurrection to a friend. When they accept the scroll, they're given 7 days of free game time. If they have the original WoW, TBC, or WOTLK they are immediately upgraded to the full digital Cataclysm (and all previous expansions) for free.

This is permanent; you get all of the expansion packs including Cataclysm for free.

With the past issues surrounding the various Christmas deals in NA vs EU, I can see this really upsetting a lot of players. This was something that Blizzard has obviously been planning for a long time and during the time when they were offering each expansion pack for a reduced price, they knew that if players were to just wait another couple months they could have gotten it all for free instead. Many players took advantage of the Christmas savings, and will now realize their huge mistake.

It doesn't end there, though.

The recipient also gets a free level 80. They can make use of their free 7 days, create a new level 1 Cataclysm character, and then Claim Rewards from their Battle.net Account. The character is immediately leveled to 80 and they are allowed the option of a free server transfer.

The level 80 also gets the following:

• Full Level 80 gear (All iLvl 232 Greens).
• Level 80 bags (4 Frostweave 20-slots).
• 75 Gold.
• Reagents, Food, Water (20 Baked Manta Ray, 20 Heavy Frostweave Bandages).
• 280% flight speed skill (if not yet learned).
• 280% Fast Mount (e.g. Horde gets Swift Purple Wind Rider Mount.)
• Flight paths for a level 80 character.
• 450/450 First Aid, all other Profession slots open.
• All spells and abilities purchased and learned up to Level 80.
• All talent builds completed for you in advance, however you have no glyphs.
• All old items are unequipped and mailed to you.

So, as you can see.. it's worth a TON of gold. Plus, those who spent months leveling to 80 are now going to see the unfairness of others getting free Level 80's from Blizzard.

This is where it's really clever though. They get all of this cool stuff, but they can only play for 7 days. Once the 7 days expire, they already have the full Cataclysm expansion pack and a Level 80 with great gear and all spells.. they might as well just pay the $15 to continue playing.

Basically, players are paying the subscription fee to get a new Level 80 and a ton of gold while also avoiding a lot of work. The sender of the Scroll, as a reward, will receive an uninspired (but cool looking "must have") mount. I wonder what other pets/mounts they'll just "make spectral" and try to sell? They obviously can't put these up on the Blizzard Store, because it's too obvious as being greedy.. but they can come up with a lot of clever marketing strategies, like what they just did now, to offload these re-skinned virtual items for profit.

This just screams desperation (that's the perception which isn't necessarily a good thing from an investment standpoint) and it's quite obvious to their existing customers what's going on. To mitigate the fan rage, now might be a really good time to finally announce something that has been long anticipated to millions of fans.

Upcoming MOP Press Event

I follow Diablo a lot more closely, and I haven't read anything about MOP since last October (and even then, it was very limited), so forgive me if this has already been covered before in other articles.

With the upcoming Press Event though, I figured I would talk briefly about what I'm generally expecting of the game and at the event.

• During the event they will be discussing, in great detail, the new zones, raids, dungeons, and PVP Battlegrounds. (This doesn't really interest me though.)
• They'll talk about the number (and new types) of quests being added. They'll show off some vanity figures like total number of new quests or creatures created for MOP.
• I'm not expecting any big Guild changes or announcements, but I am hoping that they'll fix Archaeology and discuss major changes to it (to make it more fun or "needed".) They should make dungeons (or other forms of instances), quests, and quest chains that make use Archaeology for example.
• I don't think they'll be cutting anything big out of the game like what they announced during the last Cataclysm Press Event (Path of Titans).
• They'll talk about the major Talent changes. It's going to have a domino effect on many glyphs, too, so they'll be touching on those.
• I think the Item Squish is going to happen, so they'll definitely be talking about this. I think everyone already knows what to expect, but I don't think many players believe it's actually going to happen. It needs to happen though (the issue of content consumption).
• Finally, I don't know if this will be announced during the Press Event or not, but I'm predicting that Blizzard will be removing the 10 player realm limitation. Instead of 50 per account with 10 per realm, it will just be 50 per account. Depending on the outcome of their various marketing schemes over the next year, if subscriptions continue to drop, expect realm merging (possibly disguised as something else.)

And now for the big mysterious one that no one knows anything about: PVE Scenarios.

This is the one I'm most interested in. And, I'm predicting that you'll see a lot of the same ideas from this old post. Basically, cross-faction quests and dungeons (instances) using all old assets.

Content consumption is a really big problem in World of Warcraft, and it's easier on their developers and creative minds to simply recycle and reuse old dungeons, locations, and assets. The problem is encouraging players to reuse these old assets.

I think PVE Scenarios will either be small instances (or phased areas) that have just been copied and pasted from existing locations. Basically, it's a "dungeon" but some of them will be outdoors. These will also be cross-faction quests and parties (in some scenarios Horde and Alliance will work or party together for a common goal) to reduce queue time and so that Blizzard can get factions to finally visit unvisited territory. So, you can expect a lot of the PVE Scenarios to take place in dungeons or zones that the opposite faction typically don't visit (like early level opposite faction areas, Ragefire, Stockades, etc.) PVE Scenario queuing will also highly likely be cross-realm too.

This might also expand into "larger PVE Scenarios" while will actually just be cross-faction dungeons, but with a really good explanation. This gives WOW Devs the excuse to re-use older dungeons, but having an explanation for their lore (why are mortal enemies working together?) There's also "PVE Battlegrounds", where they're working against each other by doing quests, but they don't actually engage in PVP combat.

The other explanation for the factions suddenly working together has do with the "peace of body and mind" bullcrap brought by the spiritual Pandaren. Metzen kept saying that Mists of Pandaria will be all about "chilling out" and "getting along" with everyone after all..

In the end, though, this is just a LFG for both Alliance/Horde. They all get teleported cross-realm to an instanced area, you do something, you're not allowed to leave the area (or you fail the quest if it's phased), and then you get teleported back to your original location when the PVE Scenario is completed. They've learned a lot of lessons about cross-faction trading, so I don't think players will be able to easily exploit this new feature like how they used to be able to in Battlegrounds.

Blizzard has finally announced their mass layoff plans for 2012. It was done through both an official News Release and as a message on the Battle.net forums.

According to their release, Blizzard's savings from the layoffs were identified in their Feb 9, 2012 (Q4 2011) financial outlook, but the exact details of the workforce reduction were not considered material or important for the shareholders call. :)

Blizzard did not identify when the business review was conducted, only that it would benefit their 2012 financials and that they are currently involved in the global reduction of their workforce which will eventually result in a total of approximately 600 employees being laid off.

90% of the 600 are those in support function, finance, maintenance, recruiting, training, and other non-development related positions. The other 10% are gaming development related and we already know the names of some of those employees.

If you weren't already aware, I do still continuously update older posts and I was monitoring those Mass Layoff "rumors" up until late January.

Many of the employees from my original suspicion list were eventually confirmed and in the end, there were probably about 40-50 layoffs in late 2011 to early 2012. Most of them were Customer Support staff from both in and outside of their call centers.

I guess we finally have an answer as to why Blizzard was so ambiguous, but not exactly denying, those mass lay off rumors a few months ago.

Zarhym: The vast majority named in that article are at work today. FB profiles can't be used to confirm anything, especially a mass trend!

Bashiok: Hey guys, out of respect for their privacy, we don’t discuss individual employees, but the speculation circulating about ‘massive layoffs at Blizzard’ is just a rumor.

Layoffs of this magnitude have happened with Activision Blizzard many times in the past, and they typically happen around January/February (announced before the shareholders call.)

So, it shouldn't be much of a shock if you see this happen again next February (probably a smaller size though, and more on the Activision side.) The staff they're cutting are just redundant positions (mostly customer support), so these changes won't effect the development times of their games and it just means more savings for the company and happier investors.

In a recent "Pach Attack" video, Michael Pachter said that we'll ultimately see the Real Money Auction House expanded to World of Warcraft. Especially if the D3 RMAH is financially successful for Blizzard, which I'm confident it will be.

Mind you, I don't think it will be as financially successful as it could have been with the Listing Fees, but they'll still be making decent coin from the new system. Plus, you can count on Blizzard always finding new methods to encourage RMAH use and to introduce wide varieties of (highly preferable) items that players can sell on the RMAH. For example, new affixes, non-gear based items that improve your in-game experience and cool or rare aesthetic changes (like glowing wings or eyes).

You can also count on new Paid Services, and especially ones that enhance your RMAH experience. For example, a Mobile AH or a "RMAH Preferred User" plan where users pay a monthly fee to get access to better RMAH features, such as selling >10 Active Items (or maybe additional in-game fees for going over the limit).

Some users are very excited about the idea of getting a RMAH in the World of Warcraft. Others however, are completely against it, since the idea of a RMAH in any Blizzard title is considered hypocritical considering their past stance on Real Money Trading.

Diablo 3 will help them with their "acceptance issues" though.

So, I emailed Robert Bridenbecker (VP of Online Technologies) about the possibility of getting a RMAH in World of Warcraft. It was very general question, and in retrospect, I should have been more specific. (I try to keep emails short because it increases the chance of a response.)

Dec 9, 2011

Hi Rob,

What are the chances of getting a Diablo-style Real Money Auction House in World of Warcraft eventually?

I haven't played WoW for a couple years now, but the RMAH is just the kind of feature that would get me back into the game. :)

Dec 9, 2011

Retrofitting something like the RMT AH into an established game like WoW is considerably more challenging than building a game with the AH in mind.

So while it's probably unlikely, we are always evaluating areas that could further engage players. I will pass your thoughts along to the team.

Rob

I had forgotten about the age of World of Warcraft. They have the people to do it, but integrating a RMAH into WOW would be a very challenging process and it would be like bringing a new F2P Marketplace model into Asheron's Call. A lot of work and completely possible.. but is it worth the expense and time? Would they make enough money back to make the project worthwhile?

After some more thought on the subject, I was thinking that a RMAH might not even be a good idea for WOW after all.

So, I guess my question was a little premature. What I should have asked was if there was a way to integrate the RMAH but in a different form?

If you think about it, even if players really liked the idea, a RMAH really isn't well suited for WOW.

Due to the fees associated with selling items (especially with their inability to use Listing Fees), the RMAH is designed for high level items. But, all of the high level items in WOW are BOP and Blizzard already has the entire game designed around Dungeons, Raids, and Fixed Loot Tables. Putting high level items on the AH would destroy Dungeons & Raids, wasting all of their content (and work), and make users bore more quickly. They need to constantly consume content, and Blizzard has been working to slow down that process to keep players engaged. So however the RMAH is designed, it can't be around items. (Something to consider for their Next Gen MMO.)

So, I had a better idea.

What if the WOW Armory also acted as a character sales market? This would allow sales of items, gold, and characters simultaneously.

Players could put their individual characters up for sale (or as an auction) for a fixed fee. Maybe even a "Make an Offer" feature for players who would like an account from someone who isn't selling their account. :)

Blizzard could collect a fixed fee of $25-$40 per sale. And, characters might typically sell for $60-500 depending on their level, gold or items.

Battle.net already has Paid Character Transfers, so this is just an enhanced version of the service. It's easy to integrate, eliminates a lot of WOW development time (web development work instead of in-game), and it's a RMT solution that works well to solve for the BOP item problem. It also allows for gold trading, and Blizzard can control the amount of gold that is being transferred through usual restrictions (like what they have already: maximum gold, level, guild removal, etc.)

Here's the follow-up email I sent to Rob, along with his response which I just received today:

Feb 15, 2012

It's me again. :)

I promise not to do this too often (if ever again), because I know you're a very busy person and I want to keep your inbox as clear as possible. So, I'll keep this as short as possible.

I realized that a RMT AH for WOW might not be a good idea after all due to the nature of weapons and gear being BOP. All of the high level items can't be sold on a RMT AH, like what can be done in D3.

Given the in-game technical challenges, I have a better solution.

What about using the Armory as a Character Sales Market? This way, you're killing two birds with one stone.

- Armory Character Page can have a Buy/Sell/Bid option. Even a "Make Offer" if the account isn't for sale.
- No RMT specifically for items or gold is needed in-game or out. These come with the player and are included in the price.
- Character is locked for 24 hours during the sale process. Total on-hand gold is visible to potential buyers (which is technically already visible through achievements).
- Systems are already in place for Character Transfers. Easier to integrate by the web development team.
- This new service can charge $25 like a typical Paid Character Transfer, while lowering normal Paid Transfers (owner to owner for $10-15.)

The benefit of doing it this way is that it's much easier on the team, can be deployed much more quickly (if the D3 RMAH is deemed a success), it will kill the blackmarket power leveling services (as well as item/gold sales), it's a much better and secure process, and by lowering service costs and introducing this new service it can bring in more players (e.g. transferring players to family members or friends.)

A new system like this can have several positive side effects for Blizzard, not only in further engaging players, but also putting a major bottleneck on blackmarket sales and with that, a cascade of other side-effects like reducing botting, power leveling and spamming. Meaning, less customer support and GM expenses.

Feb 21, 2012

We're always looking at new ways to engage the player base and concepts like this are some of the exciting reasons why introducing the auction house and the Armory keep us loving our jobs. Thanks for continuing to think of fun and new exciting things, as well as ways that, as a player, you'd like to see us extend our worlds.

Rob

I really hope they seriously consider this approach.

It's impossible to create a RMAH for items, but selling gold and/or selling characters is a very viable possibility.

Restrictive enough to discourage certain players or groups, but open enough so that most players could engage in it if they want. It opens up the possibility of getting family and friends to jump right into the game with you, if they wanted to skip the long grinding process (characters can be given to friends as gifts for example.)

It would also destroy the WOW blackmarket, giving players a safe way to exchange gold, items, or "power level" characters. It will eliminate sites that sell gold, and stop spamming. Botters, of course, will increase in number so that high level accounts can be sold.. but that's the beauty of this new system; Blizzard can allow certain characters or accounts to be eligible, and not others. For example, they need to be a certain level first, they're restricted on the amount of gold they can carry, or they need to first wait a certain amount of time before they're eligible (even if a botter power leveled a new character, they still need to wait 90 days to sell it.) Power leveling groups won't take this risk, because they would have to sit on a idle account, and there's a very good chance it will be banned once the account is investigated (Blizzard has more time to investigate and more illegitimate behavior patterns to look for.)

Even if Blizzard were to create some kind of item-based RMAH, it would still be years away. They need to see the financial results of the Diablo 3 auction house, and long term advantages/disadvantages to decide whether it's worth the investment or not. It's something that would come with a new expansion pack, and they definitely wouldn't have it planned right now for Mists of Pandaria. Meaning, that the next expansion pack is more likely.. and you're looking at a 2-3 year wait at the very least.

Changing all items to BOE, though, would be very bad for the entire game dynamic, and because of the technical challenges, it's highly unlikely that they'll create a RMAH for high-end gear. Besides the Armory Character Market, however, Blizzard could alternatively sell Conquest or Valor points (or some other method where cash can be exchanged for high end items) to players. But, then Blizzard would be selling directly to the players and printing the money themselves.. something that they wouldn't do. It would have to be a "player-driven economy" so that they're not blamed for exploiting the users.

If you've been reading older comments, I've been anticipating another little "something something" this coming week (Mon Feb 20 - Fri Feb 24). I figure that if I commit to a prediction closer to the date in question, there's a less likely chance of plans being altered due to one particular individual who "runes" surprises. :)

As you've known for a while now, Bashiok and Zarhym announced an upcoming trip to Paris, to "trade strategies" with the EU CM team. They're in Paris right now, and traveled a couple days ago.

Exchanging strategies is something that could easily have been done over email or video conference, though, and considering how frugal Blizzard is with things like travel expenses, I think there's another reason they're in Paris other than "just to exchange ideas". It's more likely that they're in the EU with a specific purpose, and they're probably working with the teams to prepare them for something big.

Bashiok is denying, in regular Bashiok fashion, that they are not there for anything to do with beta testing in the EU.

I didn't think about that. People are going to think we came out to plug in EU beta servers. Funny.

However, that just makes me even more suspicious and I think it's actually a cover for something else going on.

Seeing as how they traveled before the weekend, rather than at the start or middle of next week, there's a very high probability of an announcement early in the week (Monday most likely.) It won't be a release date announcement, mind you.. even though they have an internal release date scheduled, it's still too early to announce it so close to this past Shareholder's meeting.

Because they are visiting Paris, I suspect that it will be an EU specific announcement or something EU related happening. And because EU has been promised beta keys in the near future, this is probably the best time to do it with all of the other excitement taking place in NA.

Back on February 6, Nakatoir hinted that there will be "more information in the following weeks about the global giveaways as well as for regional betas for you." There's a very high probability that this will happen within the next few days, and ideally early in the week since Bashiok and Zarhym need to hop on another plane at the end of the week to travel again.

Don't expect beta keys to be immediately available though. It will probably be much like the US giveaway; there will be various contests, sweepstakes, instructions, region specific stuff, twitter stuff, a lot of rules (regional restrictions), and starting & ending dates.

(Just a note, they're not technically "physical beta keys" that are being given away. It will be just like the US contests where you submit your email address, the fansite forwards their account lists to Blizzard, and Blizzard upgrades your Battle.net Account with "the beta key.")

There are also hints in that same Nakatoir posting that NA was used primarily for heavy server performance testing, which tells me that they're not going to worry about the same so much in EU. Meaning, that you should not expect as many beta keys to be given away in the EU that were given away in NA. And, they will probably be divided up (Network Team's choice) into multiple regions for varied testing (and latency) metrics.

* UPDATE (02/20/12):

Confirmed! Diablo3x.com via their Facebook account, just confirmed that they received 150 beta keys from Blizzard France and that they will be providing an update soon.

And, svenskadiablo.se also confirmed that they have received 225 beta keys that they can give away on February 20 (today) and more on March 5.

Dear www.svenskadiablo.se,

We're happy to tell you that from the 20th of February, we have 150 Diablo III beta slots for you to sacrifice to your community through contests and / or sweepstakes. Additionally, from the 5th of March, you can offer a second wave consisting of 75 slots.

Something tells me that they weren't supposed to announce these until today though and it was supposed to be after Blizzard had already made their own official announcement (just like they did in the US.) Have any other EU fansites announced (leaked?) that they have received beta keys?

* UPDATE:

Diablo3.gamona.de have just posted their official announcement, and rules for their contests. So, they're giving away their (150) beta keys now.

Now, it's just sitting tight for the Official EU Battle.net forum post. I think some of these giveaways were a little premature. :)

* UPDATE:

And.. diablo3.ingame.de just announced the start of their own contest (150 keys) too! (Thanks anonymous.)

Here's a list of their authorized/official fansites, so they should be receiving keys in various quantities. I'll update the list when (if) they make their announcements.

English / D3Expert.com: http://www.d3expert.com/
English / Diablo3X.com: http://diablo3x.com/ (150 keys)
English / Gosugamers: http://www.gosugamers.net/diablo
Danish / Diablo3x.dk: http://www.diablo3x.dk (TBA keys)
Finnish / Goblin Explosives Network: http://www.goblinexplosives.net
Hungarian / Diablo III Hungary: http://diablo3.hu
Serbian / Diablo.rs: http://www.diablo.rs/
Swedish / Svenskadiablo.se: http://www.svenskadiablo.se (225 keys)
Turkish / Blizzturk: http://blizzturk.com/diablo
German / Diablo-3.net: http://www.diablo-3.net
German / InDiablo.de: http://www.indiablo.de aka ingame.de (150 keys)
German / DIII.de: http://diablo3.gamona.de (150 keys)
German / Diablo 3 Source: http://diablo3.4fansites.de/
French / GamersOrigin: http://diablo3.gamersorigin.com/ (100 keys)
French / JeuxOnline: http://diablo3.jeuxonline.info/
French / Judgehype: http://diablo3.judgehype.com/ (225 keys)
French / Millenium: http://www.millenium.org/diablo-3/accueil/news/ (TBA keys)
French / Mondes persistants: http://diablo.mondespersistants.com/ (TBA keys)
Spanish / Diablo 3 ESP: http://www.diablo3-esp.com/ (150 keys)
Russian / BlizzGame.ru: http://diablo.blizzgame.ru/
Russian / Warcry.ru: http://www.warcry.ru
Italian / BattleCraft.it: http://www.battlecraft.it (100 keys)
Polish / Battlenet Network: http://diablo3.net.pl (150 keys incl. 25 reserved)
Polish / Diablo III Poland: http://diablo3.com.pl/ (150 keys)

Unofficial, but too big to ignore:

http://tweakers.net (400 keys)
http://mygaming.co.za (450 keys)

Also, most of the sites who have "150 keys" might actually have received 225 or more. These are just the ones they're giving away for the first wave, but there's still a second.. plus the ones they reserve for staff members and friends.

I'm surprised no one from Reddit has picked up on any of this yet.. it's been a few hours now. So, if you're look for some free karma, you may want to link to this useful information in /r/diablo.

* UPDATE:

Apparently, Bashiok updated his US post this morning (02/20/12 @ 8:38AM PST) with additional (non-NA) beta giveaways:

D3Downunder: http://d3downunder.com (100 keys)
AusGamers: http://ausgamers.com (125 keys)


* UPDATE (02/21/12):

And there it is.. official Blizzard announcement regarding the EU fansite beta giveaways. :)

You can continue using that link instead of the ones I created above now.

Funny how so many fansites launched the official Blizzard contest, before Blizzard even made the announcement. And, as you can see, they aren't giving away as many keys as they did in NA.

They're still updating, and trying to collect information from the various fansites. It's still going to take a lot of time, manpower, and organization to manage all of these contests and sweepstakes from so many fansites in the EU. This is the job of Community Managers. Still think it's a coincidence that 2 CMs from HQ experienced with these contests paid them a visit? :)

I don't think they have much time to exchange strategies and pal around during the craziness this week (plus, with all of the forum outrage over the lack of keys.) I think Bashiok and Zarhym are there to help out.

As promised, my thoughts on the recent RMAH changes.

There were 3 main changes in yesterday's announcement; the listing fee was removed, transaction and minimum listing price were increased, and users are now limited to 10 active auctions.

Even though these are just changes within the beta, it doesn't mean they're limited to the beta. Everything they're testing in the beta is intended for the retail, and Kaivax did say, after all, that the changes were being done to "remove risk" for the user (and there are no risks using Beta Bucks.) He's talking about real money risk.

Currencies

"Beta Bucks" are the standard testing currency in the beta, but I will be using American Dollars. Since the testing is being done by the US-based Blizzard finance and development teams, you can assume that when the announcement is finally made, their choice of USD$ fees will be similar, if not the same, as the Beta Bucks. You can also assume a standard conversion rate into your own region.. for example, a $1.25 transaction fee in the US will be £0.80 fee in the UK.

Listing Fee Removal

As discussed previously, the Listing Fee was a major revenue generator for Blizzard. More so than successful sales and their transaction fees.

The only reason for it's removal would have had to have been something very risky or negative for the company. Because of the monetary risk involved with the Listing Fee, and the high probabilities of lost sales (which Blizzard would have confirmed over the past few months of RMAH testing), the RMAH became a form of illegal gambling. Rather than risking the chance of legal prosecution, they have simply removed the Listing Fee and are taking the financial loss.

It was a great idea in theory, and all of those non-refundable listing fees would have generated them a ton of profit. However, players are now at no risk of losing money and Blizzard can only profit from successful sales.

In order to make up for this loss of revenue, they increased their fees/charges and they brainstormed new approaches to guarantee Successful Sales; one being the 10 active item limit.

Transaction Fee & Minimum Listing Fee

Blizzard needs to bump up these numbers due to the major loss of revenue associated with removing the Listing Fee. This shows you just how critically important the Listing Fee was, and the very hard decision to remove it.

Also.. as you've noticed on the forums, these changes don't encourage players to use the RMAH more, in fact, it discourages them from using the RMAH. So, the changes were made not for the players, but rather the company.

The Minimum Listing price has been increased from $1.00 to $1.50. And, the Transaction Fee has been increased from $0.65 to $1.25. This is in lieu of $0.15 non-refundable Listing Fees.

Their choice of Transaction Fees might also be indicative of what they were expecting from the old Listing Fees. 4 x $0.15 (Listing Fee) = $1.25. They were expecting Listing Fees to generate at least four times the number of successful auctions (a total $0.60 vs $0.65 profit). In theory, it was probably even double that number or more. So, for every successful auction, there might have been at least 8 failed auctions (where Blizzard was hoping to make most of their revenue from.)

As for the Minimum Listing change, it was just a side effect of the Transaction Fee change. If players tried to sell an item for $1.00, they would be charged $1.25 for a successful sale, meaning that they would lose $0.25. :)

10 Active Auctions Only

This is indeed the most interesting of all of the changes.

They're also making the same change to the Gold Auction House. Blizzard explains that the reason for this change is:

Because gold can be sold on the currency-based auction house, we need to ensure there are limitations on the gold auction house as well; otherwise, a player might be tempted to sell everything for gold and then sell that gold on the currency-based auction house, which isn’t supportive of the kind of thriving item-driven market we’re trying to foster.

This explanation makes very little sense however. If there's a 10-item limit, how can they "sell everything for gold" so quickly? The only way to do this is if they significantly reduce their sales price. And even if they could sell all of their items (for a cheap price), they're still not going to have enough gold to sell on the RMAH. Players need to build up gold over time and set aside a large chunk to sell. Players will be able to sell items much faster than gold, and they won't be selling gold in tiny amounts at a time.

It's sort of strange that they had to explain their reasonings for the change in the first place, and even then, it was a poor explanation. So, there must be another reason that they don't want players to know about.

Consider the effect it's going to have:

• The total number of items on the Auction House will be greatly reduced.

• Having less items on both Auction Houses guarantees more success and less conflict.

• By reducing the amount of active listings available, it means that each player will be far more careful about what they post. If a player is about to post an item for sale, they'll see if several are up already. If there's too much competition, they'll just post an item that has no competition.

• When players are limited to the number of items they can sell, there's no overlap of the same items, therefore no competition, and therefore increased chance of success for each sale.

• When items are NOT successfully sold, they will sit and idle. That time represents lost revenue for Blizzard. And, because there will be very little competition, Blizzard might not even have to make changes to auction duration (e.g. making them really short, like maximum 12 hour auctions, to rush players.) Of course, they might do some experimentations with this or in other areas.

• For example, a D3 power seller might sell up to 100+ items per day. Under the old system, Blizzard would have profited greatly from all of the lost sales, cancellations, and undercuts. Under the new system, they don't benefit at all.. in fact, they lose even more money because hundreds of items will be sitting idle and no transactions will be taking place.

• Therefore, it's in their best interest to ensure that every item sells. Before, they didn't care because they really only cared about the lost sales.

So, Blizzard now has a method to increase successful sales rates for their customers which in turn gives them more profit. It benefits them, but also gives them the excuse to claim how it benefits the players ("You have a better chance of selling your item now, and there's no risk!"). It's a win-win situation.

But, now they need to find a way to increase the overall QUANTITY of successful sales. This means more items. And, the fastest way to get more items are new attributes and affixes.

Because Blizzard wants players transacting as quickly as possible, and players will not be competing with each other, they need more potential items that can be sold on the auction house.

If you add a single new affix to items (and when I say items, I mean weapons, armor, potions, etc), it exponentially increases the total number of items. Blizzard doesn't even need to create new items or design new graphics, they just need to create a new affix, and it will generate 100,000 more potential items.

Variation of items is extremely important to Blizzard, especially if they're removing the Rune system, which was going to be another item that could be sold on the RMAH. With the removal of the "sellable skill item" and the Listing Fees, there will be a lot more emphasis of varying up items.. more modifiers, effects, affixes, attributes, whatever.

Most players will think it's very cool, but they won't know the reasons why. When the rune system is removed, the addition of a new item affix makes the most sense. Something that effects skills differently (changes the damage, charges, unique appearance, costs or duration of skills) would widely vary up potential item combinations and class builds, exponentially increasing the total number of items that could be sold on the Auction House. So, if (or should I say when) runes as an item are removed, expect a very wide variety of +skill item modifiers.

.. I am still just a rat in a cage

While all of this is happening (e.g. the different types of items, the 10 active item limitation, etc.), Blizzard will be hard at work analyzing all of these metrics and monitoring your behavior. They have a whole team of psychologists dedicated to this.

If they were to make a slight adjustment, say to the AH Active Item quantity, and change it from 10 to 11 active items, they'll immediately see the real time cascading effect that this has. Making that slight change will have a chain reaction causing different metrics in customer satisfaction, total successful sales, user play time, game cancellations, auction house utilization time, number of posts, and ultimately Blizzard profit. The number of metrics and connections that they will be monitoring will be terrifying, and even I can't comprehend the types of variables and statistics that will be available to them.

They need to do this to find the perfect balance that generates the best possible revenue for the company.

Even stacking of items (stacks that are sold on the AH) will be strategically designed and monitored. They might find better sales rates by lowering or increasing the total stack size, for example.

So, fully expect a lot of experiments to happen under the guise of a reward. They'll throw cheese at you, like "This weekend you get 20 active items because we love you so much!". This allows them to experiment, watch player reactions, and see if they can generate more revenue.

The new rune & skill system is supposed to be announced this weekend.

There's some very strong evidence now that the runes won't be sellable items anymore too. I had touched on this subject before, back in January ("Selling Skills") and then again in early February. I had thought I made a large post all about "monetizing skills" through the rune system, but it must be sitting as a draft somewhere and I just never published it.

So, I figured I would briefly get this out in the open before the big day on Saturday or Sunday. :)

Other than the RMAH and gambling related issues, and a possible B.Net Balance/PayPal integration delay, I believe that there's been an internal "fight" going on regarding the rune system. I think that the D3 development team was told to monetize as many things in the game as possible, especially the rune system because of how valuable skill upgrades were. Because of this restriction, it choked their creativity and they couldn't design the rune system the way they wanted. There was a breaking point of course.. if they couldn't pull it off, then they would have to go back to their basic rune concepts (e.g. a simple skill level up system.)

With the stash size changes, and the recent 10 active item limitation to both Auction Houses, there's a very good probability now that the runes are no longer items, but rather skills that level up as you approach 60.

Previously, there was a dead zone after level 30 which didn't really encourage players to advance. In this new "rune" system, the skill upgrades unlock all the way to level 60 now, so that players will have milestones and rewards to look forwards to. (The old system was not very rewarding and pushed RMAH rune sales instead as the "leveling" mechanism.)

It's something to look forwards to this weekend and it's another big change that I will be very pleased with.

I also have another post planned that discusses why they have a 10 item active limit now. It also relates really well to the old "rare drop" rune system. If you've read earlier comments, though, I might have spoiled it for you already. :)

In retrospect, I suppose it should have said Daeity "Runes" Everything instead. :)

You know, it's funny.. I was just in the midst of preparing a post about the non-refundable listing fees and how Blizzard would probably play with different free listings per week (I knew that 3 wasn't going to cut it, but I figured they might experiment with 5 or 10 for various reasons). There's no point in discussing those reasons now, since I've had to scrap everything.

Blizzard just announced a MASSIVE change to the RMAH system. They've finally wised up and have removed the Listing Fee!

As you know, for several months, I've been saying that the existence of the Listing Fee turns the RMAH into a gambling metagame, but the removal of the Listing Fee would make item selling risk free and thus remove the main gambling aspect from the RMAH. Blizzard echoed the same: "This has the main advantage of allowing players to try to sell their items risk-free."

Here's the full posting in all it's glory:

In the near future, we'll be implementing several changes to the posting limits and fees related to the beta version of the Diablo III auction house. Here’s a quick summary of what’s in store:

* Listing fee is being removed.
* Transaction fee is being increased to 1.25 Beta Bucks.
* Minimum listing price is being raised to 1.50 Beta Bucks.
* You will be limited to 10 active auctions per auction house.

With the removal of the listing fee, players will no longer need to worry about whether they’re going to run out of free listings for the week. In addition, introducing a limit on the number of active auctions means players won’t feel as though they should be trying to sell everything they find, potentially flooding the auction house with unwanted items. Under this new system, players will only pay an auction house fee if and when an item actually sells. This has the main advantage of allowing players to try to sell their items risk-free. In addition, because the transaction fee is already baked into the price when an item is listed (as part of the minimum listing price), it’s no longer possible to be in a situation where you don’t have enough Battle.net Balance to list an item, forcing you to have to charge up your Balance just to attempt a sale. We think this will be a much cleaner process for selling items and will ultimately lead to a better experience when using the currency-based auction house.

This new active-auction limit will also apply to the gold-based auction house. Because gold can be sold on the currency-based auction house, we need to ensure there are limitations on the gold auction house as well; otherwise, a player might be tempted to sell everything for gold and then sell that gold on the currency-based auction house, which isn’t supportive of the kind of thriving item-driven market we’re trying to foster. In addition, for the first time in the beta test, we're planning to have both the gold- and currency-based auction houses active at the same time when these changes go live. Of course, one of our main goals in making these changes to the beta is to test how they’ll work out, and we look forward to hearing your feedback once you have a chance to try them.

The average user won't recognize the importance of this strategic move. The Listing Fee for Blizzard was really important and a huge financial decision. The decision to remove it was equally critical. The decision to remove it would be something that they have been discussing and legally researching for weeks or months.

Blizzard would have made more money (a killing) from the lost sales then they ever could from successful sales. Billions of transactions.. and they would have profited every time an item was undercut or unsold. The number of successful sales will always be vastly smaller than the amount of unsold items.

You really have to wonder why they removed this, considering it's vast importance. The only explanation Kaivax had to give was that it "removed the risk" for the players. But, financially, this was a bad move for Blizzard, meaning that there had to have been other reasons that could offset "the bad." This wasn't a light decision in any way, and the only possible reason Blizzard had for making these changes was because of the gambling nature and potential legal exposure.

In my discussions with various organizations voicing my concerns about gambling within Diablo, some of them mentioned that they would be following up with Blizzard with questions.

We have all suspected that the long delays might have had something to do with the Battle.net Balance integration or the RMAH. Perhaps, the development and finance teams have been in long discussions with their internal legal departments? And now, a major change in policy is needed to avoid future legal entanglements.

I think we might finally have some answers to their long delays. And, this also opens up the opportunity to finally get the RMAH re-instated in South Korea.

This has been a huge success; it's a change I have been advocating for a long time now. I'm really excited and pleased about this announcement. :)

Another long comment turning into a post..

So, yesterday I was talking about creating a new website that praises Blizzard, something that could easily become an "Authorized Fansite". A reader mentioned a Brazil fansite that already did something like this and the administrator became a CM.

Everything on the site was taken directly from the Blizzard site and simply translated. Other than that, the only other bells and whistles were links to external sites and a basic forum. It ended up being a very popular site in Brazil.

Much like D3Sanc, there's a good lesson to be learned from that site. You can have a popular site (that Blizzard approves) simply by re-posting and translating. If you can translate well enough, and there aren't any other large fansites specifically for that language, you could make one yourself and just re-post from Blizzard and other Authorized Fansites. You don't even need to live in the region, you only need the translation skills.

The primary translations that Blizzard is looking for are Spanish (español and castellano), Brazilian Portuguese, Russian, Traditional Chinese, Simplified Chinese, German, and French. Each of these already have a large fansite, but some regions don't really have any competition. The other thing is to keep your eyes on are upcoming translations (like what they did with Brazil recently).. it's something you would want to jump on quickly.

The thing is, too, is that this was just a WoW specific fansite. It got me thinking.. I wonder how successful a simplified universal language site that covers all Blizzard games would do.

It's something that wouldn't require external translation apps (like Babel or Google Translate) since the average user isn't even aware of them. Instead, you would convert all of Blizzard's posts into a more simplified version first, and then translate it.

• Take all of Blizzard's posts, cut out the filler, dumb it down, and just deliver the message in a very simplified manner.

• Convert it into a style that's extremely friendly with translator apps.

• Once you have the simplified version, use your own tools to translate it into as many different languages as possible, and post that on the front page.

• Re-post all of Blizzard's official announcements, their blue forum posts, and Twitter feeds (or more specifically, just the important ones.) Do this for all 3 franchises.

• When the text is simplified, you know it's something that can be easily translated even if you don't have the skill to properly translate it yourself.

In the end, each message would be very short and really just deliver the meat of every message.. but in most languages. (Sort of like a multilingual Blizzard Twitter site.)

Given that we have some many readers here from multiple backgrounds, is this at all possible? Or would dumbing down something be taken as an insult, or not be of any interest?

Take the Battle.tag announcement as an example.

It's a pretty hefty post, but what if you were to dumb it down into something like this:

Blizzard announces new BattleTag service. It is a nickname what will identify you in all Battle.net games and the forums. It is similar to Real ID. It provides a new way to manage your profile, chat with friends, and form groups. You can reserve a BattleTag name now.

It will be put into the next Diablo 3 beta patch. In the future it will be put into other Blizzard games like World of Warcraft and Starcraft.

More details will be released in several weeks.

And then you convert THAT into multiple translations. There would also be linking of course, but I could see a translation problem with special words (like BattleTag) or names (like if you were describing D3 skill names.)

Do you think a site could get away with something like this? It's almost like a BlizzardKids.com website, but available in all languages. Changing everything Blizzard says into an easily readable and straight-to-the-point format? And because of this, it makes it much easier to translate into other languages with little difficulty.

To test this out, take the example I created above, and use Google translate to convert it into a non-English translation and see how it looks.

After the big Fansite Beta Key Giveaway post by Bashiok went live, it was quickly announced on other gaming fan sites.

There was even a post on Diablo.incgamers.com, but it suddenly vanished shortly after going live:

Remember that question Bashiok had in twitter a while ago? The one where he asked you where you went for your Diablo 3 news? Well, it seems to have had some significance to the Fansite Giveaways they’re now holding on other sites.

It's gone now, but they had a special emphasis on "other sites". :)

In the past, fan sites were provided beta keys by Blizzard, but incgamers.com was mysteriously absent from the list. The Ghetto actually talked about why this was the case a couple weeks back, and I was waiting for an opportunity to make a post about it myself. I think this is a good opportunity.

The reason they didn't get any beta keys at the time, being as huge as they are, is because incgamers.com isn't exactly favored by Blizzard these days. Sixen (Blizzard appointed MVP) explains it best when he publicly and unprofessionally ridiculed incgamers.com for being permanently blacklisted by Blizzard.

At the time of his obviously joyful comment, he was the Site Administrator of incgamers.com's main competitor. I'm positive there was no loss of sleep over Blizzard's decision.

Remember when Bashiok had that Twitter contest where users were asked to submit their favorite sites? Apparently, the incgamers.com team were actually expecting something negative to happen.

Pretty sure Bashiok and the PR team have the word "incgamers" auto-delete. Lol.

What does he have against incgamers? He deleted my tweet from replies btw.

He deleted everybody's that says incgamers. Either PR has access to his account, or he deleted it himself. Probably the former, though. It wouldn't surprise me if there is a PR hootsuite account that has all BLizzard guys' accounts tapped in.

Rushster, the Site Admin explained the issue as being related to their old SC site:

This is not correct. They didn't want to include us because of something that happened on our old StarCraft site with a news post by a new staff member whose first language was not English and he used the word 'Exploit' instead of 'Bug'. They wanted it changed so we did. Blizzard also started to ask we change the way we write about StarCraft 2 and stop being so critical (even though they were not critical unless it was justified and had merit).

This site has never done anything wrong and we thought it best not to change the way we write about Blizzard games because that would not be beneficial to the readership, and fans of Diablo are very important to us as we are all massive fans too :)

It's definitely concerning that Blizzard tells gaming fansites and blogs what to write. The same sort of problem has happened many times with gaming reviews in the past.

I have been told by an anonymous user that the team from incgamers.com aren't even invited to any of the press events or Blizzcons anymore, and if they go, they're either hidden or they were possibly blacklisted as "normal visitors" (since no one ever sees them at the events.)

They also went on to explain how Blizzard is very strict about questions and you need to stick to their own script. If you ask questions that deviate from their rules, they're told "question time is over." In one particular case, the individual who asked the wrong question was not invited back to followup Blizzcons. It sounds like Blizzard PR is very controlling over every aspect of events, fansites, and information.. and it was quite scary to hear.

How To Get On Blizzard's Good Side (and Get Beta Keys)

Thanks to Bashiok's post, we now know which blogs are "preferred" or "Authorized Fansites" for Blizzard (BlizzPlanet, D3DB, D3Sanc, DiabloFans, Force Strategy Gaming) and which ones aren't.

You can see a tremendous difference in their blog posts too. DiabloFans, for example, just re-posts the official news announcements directly from Blizzard.. no original thought, no questions, only following orders. Diablo.incgamers.com, on the other hand, might be critical or snarky and post interesting topics that DFans and the other sites would never dare write about.

It's interesting to see that D3Sanc managed to obtain 400 beta keys. If you're familiar with the site, you'll know that they're very small and have very little traffic. It's a well designed site, don't get me wrong, but the forum has been sitting on like 1 thread and 4 total replies for several months now (19 total members). They don't have a lot of traffic, but they are a "Blizzard preferred" site.

A couple weeks ago, I knew they were going to get beta keys, but I didn't think they would get so many due to their smaller size. If you wanted to make a "preferred site" yourself, get beta keys, and be invited to press events, D3Sanc is the perfect model that you need to emulate.

You only need to stick to a short list of rules: only post Blizzard's official announcements, keep everything positive and supporting Blizzard, control forum posts, and moderate every facet of the website so that Blizzard is only painted in a positive light.

Remember when D3Sanc heavily modified and edited an old Bashiok Battle.net Forum post to make it positive? This is the sort of stuff you should be doing if you want a successful website, even if you don't agree with it yourself.

If you really want to get on Blizzard's good side, take it beyond typical propaganda sites like Diablofans, and turn it into a crazy fanatical "Dear Leader" style website. You need to GLORIFY Blizzard is every decision they make, retroactively edit all of your old posts if they can cause any negative harm, stick to the company line, only post official announcements, put all of the employees high up on pedestals, and brag about how great the team is. Defend them every chance you get, and talk about how Bashiok is just misunderstood but he's truly an amazing person. He donated one of his kidneys to a dying kitten, that sort of stuff.. it will get you a lot of blue brownie points.

This is how you get a successful website and get special treatment. Doing it this way might even get you access to exclusive press events and information. If you ever wanted to do this, you could even run two simultaneous websites. Your main "Worship Blizzard" blog, but then you can anonymously run a smaller blog or unofficial site that's more critical (using exclusive information obtained from your official site.)

Luckily, I have already had beta access for several months now and the topics I discuss don't require any special treatment or exclusive information from Blizzard. :)

The thought of a propaganda website really interests me though.. I would go totally overboard with it, and I think most fanboys would believe it's legit.

* UPDATE:

Incgamers.com should be handed beta keys given the size of their fanbase and it would be pretty foolish for Blizzard to leave them excluded in such a massive and public giveaway. Bashiok has stated that they have only passed out keys for NA, and EU is still to come. Even though half the other sites are NA/EU fansites, just like Incgamers, you could still consider Incgamers a "UK fansite".

So, there's still a chance they'll get keys. And we'll see for ourselves how flexible Blizzard's blacklist is.

I think incgamers.com wasn't expecting any keys, though, given the post that suddenly disappeared from the front page and their past experiences. :)

Earlier today, a reader had asked if I was an investor (because of all of the company research and prediction posts.) As usual, my response ended up getting pretty long, so I just converted it into a full post. :)

If you ask me some interesting questions, sometimes you'll get some interesting answers. One of my other recent posts ("Playing the Long Con") also came out as a result of a reader question.

This post might really interest some of you, especially if have a stockbroker or you're looking for a way to predict stock changes.

So, to be clear, I'm not an investor and I haven't done any investing. I'm not involved in it because I don't know anything about how to do it.. probably like many of you. If I had a broker that could move fast, or I personally knew how to short sell stocks myself, it's something I would actually do. ("Selling short", by the way, is basically a way to benefit financially when a stock loses value.. so you're betting that a company will do poorly in the future. You might have heard the term "bear market" before, it's the same sort of field.)

I do recognize, though, that the kind of stuff I research or analyze does have in some cases a strong correlation with stock price changes. I'll give you a real world example of something that actually happened last year.

It's something that can be theoretically useful again in the future.

So, here's the investment tip: leaked video games. :)

If you know ahead of time that a game is going to get really bad reviews, you therefore know that it's going to have bad sales and you will know this ahead of other investors. When the first day sales come, the stock prices will react to the bad reviews and sales figures.

THQ's Homefront leaked publicly online two weeks early, and if you had played the game (or saw the reviews) you knew it was going to be TERRIBLE. At the time, I would have actually shorted the stock (if I had the tools and knowledge) knowing that THQ had invested a lot of money in this project and they were depending on it for the future.

Here's what happened to the THQ stock after the game launched on March 15, 2011. Remember.. two weeks prior to this, the stock hardly budged even though the game was leaked and gamers found it horrible.

This was a perfect opportunity to short the stock, because you would have known sales would be very poor. It was so bad, in fact, that the stock continued to tumble until they were even threatened to be delisted.

This also tells me that not a lot of investors follow these leaked games, or even play them themselves, which is a huge disadvantage for them. They invest in something that they don't understand, and probably rely on investment advice from others.

This isn't possible with all companies though. EA and Activision are hard to predict, so I would skip those. But, the more volatile companies are easy to predict. For example, THQ, Take Two, Namco Bandai.. they release less titles, have less regular income (like subscription based games) and they rely more on major titles.

A major title means major investment, and it means they're counting on it's financial success. If something goes bad, their stock cannot recover as easily.

(I would have loved to include Bethesda in that list, based on the RAGE leak, but they're a privately traded company so I don't know what happened internally.. I assume it was fairly negative though.)

When a game leaks, here are the signs to look for in the company:

• If it's a major title they're highly dependent on. This makes it a volatile release, which is what you want.
• It's being released in the absence of other major titles.
• If it's a new franchise and they intend on future growth for it.
• Hype of the game demonstrates high expectations.
• Look for high sales expectations especially from industry specialists since investors follow their advice.

You also need to be prepared yourself.

You never know when a game is going to be leaked, or how long before the game is officially released. Sometimes if the street date is broken, you might only have 2-3 days to make a decision.

If you can obtain the game, you need to be well familiar with the genre to know if it's going to do well or not. Don't bother guessing the success of a RTS game if you've never played one before. You also need to be a well discerning individual who can rush through and properly judge the game content as quickly as possible. There are a lot of factors to consider, like graphics, story, ease of use, and game length. Game length especially! With that in mind, you should always have a memory editing tool (like Cheat Engine) handy so that you can cheat through the game and experience as much as possible to make a quick but informed decision. (Trainers and in-game cheat modes won't be available when the game is leaked, so you have to do it yourself.)

Some of you might be thinking "Well, this is all just hindsight and there's no proof that you would have done this at the time." So, how about we do this for another future game leak? :) I'll make a prediction and we'll see what happens. From what I can tell, the next best potentials will be Max Payne 3 and BioShock Infinite. We have to see if any of those get leaked (or the street date broken), and I can make an educated guess how the stock will react. The other option is Guild Wars 2 (or another MMO).. these require beta-tester reviews. Only problem is, I believe they're protected under NDA.

So, this brings me to a concern. What I don't know is if there's anything illegal about doing any of this? If a street date is broken, or a game is leaked publicly, and there are public reviews about the game.. if you act on that information, is it considered insider trading since you have access to materials that aren't supposed to be public yet? If you are (or know) an investment broker, I'd like to know if it's legal to act on this sort of information.

There's always other public information to act on though. If you recall, for a long time, I had been saying to expect a release date announcement during the 3 days before the Q4 2011 shareholders meeting. There was a 80% chance that it would be made on the Monday (the most logical choice), but the chances would drop considerably as the call approached, and by then it would mean that the game would be delayed to Q2. (I put my faith in Blizzard though and trusted their "promise" of Q1.) After the call, ATVI's stock immediately tumbled 30 cents. Their stock is always fluctuating, though, so it's hard to say if it will recover or how soon. This is why I prefer other companies who put all of their eggs in one basket though.

So, a news alert just went out 15 minutes ago that apparently Thomas Tippl (COO & CFO of Activision Blizzard) will be presenting at the Goldman Sachs 2012 Technology and Internet Conference today at 10:20AM PST.

A very last minute invite.. it's possible they weren't even sure if he was going to be presenting today or not.

If you're interested in this sort of stuff, you can join the webcast here.

During the course of the presentation, Activision Blizzard may make forward-looking statements regarding future events or the future financial performance of the company. We wish to caution you that these statements are only predictions and actual events or results may differ materially.

This is a pretty typical warning for any speeches regarding finances, so don't get your hopes up.

It's too soon for a release date announcement, plus Mike Morhaime said that it would be in the "weeks ahead." (Not "within the week ahead.") If any kind of release date announcement is made, it would be the announcement of another delay. :)

* UPDATE:

It was pretty much information we already knew. They have 2 releases in the pipeline, but they still might bring 3 (at the VGA, Mike had said 3 releases this year.)

Thomas did mention what I was talking about before. They're not afraid of cannibalization and they want WOW players introduced to the Diablo franchise so that they eventually play both (great way to extend the longevity of WOW in the absence of regular content additions.) By encouraging customers to play Diablo, they will use the RMAH to pay for their subscriptions and other games.

He was hesitant to talk about the revenue model for their Next Gen MMO, but I got the feeling that it won't be subscription based. "It works well for World of Warcraft, but not others." Makes me wonder if Titan will be much smaller in size and scope than WOW.

If you weren't already aware, there's been a bug in the Diablo beta that has been around for a long time now that makes it possible for a 5th player to join a party.

Incgamers recently made a post about it that shows the actual bug in action. There's a direct link to the video here and you can see it happen immediately at the 2:03:22 mark.

I wanted to point out something interesting about this "bug" that most players might not have noticed or understood about video game logic.

Did you notice that there's a 5th invisible portrait window already in the game? If this were a bug, why are there logical in-game systems in place to support the addition of a 5th player to the party? Not only that, but you can interact with this portrait window and see player information.

If this were truly a bug, and the game was not designed for 4+ player parties, none of this would be possible.

A fifth person could join the game, but there shouldn't be a fifth portrait window prepared for this user and there shouldn't be other logical systems in place to support more than 4 players. What this means is that the interface was designed for supporting a minimum of 5 players. And, I say "minimum" because there's still plenty of space (and small scaling of player portraits) on the left-hand side to support more than 5 "invisible portrait boxes". :)

This isn't a "5th player bug".. it's a bug in their player number restriction system, and players are able to bypass it to get more players (which are actually supported by the game.) Much like the public channels (which have been probably in the game for over a year now), it's really just an on/off switch that Blizzard controls. The game is designed to support more than 4 players, but Blizzard has it switched off for some reason.

It could be because of console limitations or their design plans for co-op, perhaps they were originally planning on 5 for the current game or as part of the future Diablo 3 X1 expansion (group increases in size with the introduction of new classes), or maybe the developers had problems scaling the monsters so it was easier just to make it 4 players. I think that a lot of players believe the latter.. that it was for scaling purposes.

So, something occurred to me. What if the game didn't just support a 5th player portrait window, but also other in-game systems already.. like scaling?

Guess what? It does.

When a fifth player joins the party, you will actually receive an alert ("A new ally has joined, but the minions of Hell grow stronger") and the monsters properly scale/grow in power with the addition of a fifth player. (There are also other windows/UIs beyond the party menu that demonstrate the in-game logic for supporting 5+ total players.)

So, adding a 5th player is not a bug. The only bug is that players can bypass the security lockout that prevents the 5th player from joining.

But, it's interesting to know that the game was designed to support a minimum of 5 players, the current game fully supports it, and monsters will scale when the 5th player joins.

This begs the question; why is there a 4 player limit? It's not due to scaling issues, it's definitely not an infrastructure or processing problem, the game was DESIGNED to support more than 4 players, it's not for testing purposes, and it's not revenue driven (ie, Blizzard wouldn't create a paid service that "upgrades" the player limit.) Blizzard specifically picked 4 for some reason, even though the game (and gameplay) supports 5 and more. They apparently don't plan on unlocking this (since it's "a bug") for a future Expansion Pack.. so why did they select 4?

Although highly unlikely (according to Blizzard), if something in the future is planned, perhaps the 5+ party isn't for "normal parties" but rather a support mechanism for special dungeons (raids) or large scale PVP combat teams.

And here's something else to think about: If this bug can be reproduced in the retail (which players will probably find a way), what kind of exploitation potential will there be for 5-8 player Inferno parties where the monsters can be killed more quickly by MF-geared players. (Apparently, loot drops don't scale with the mobs.. however loot scaling has been both confirmed and denied by Blizzard.)

* UPDATE:

Apparently, back in August 2011, Jay Wilson confirmed that the game was designed for 6 players maximum, but they didn't like the chaos of having 5-6 players on the screen at once, so they were "playing around with 4" which they believe would be the eventual maximum party size.

So, as suspected, the game was designed for at least 5 players (6 being the programming logic cap), it has the math to support it, and it appears that rather than going back and reworking a lot of the code (which would take a lot of time), they simply locked the max party size to 4, even though the game supports more.

Considering this, it is entirely possible that users might find a way to get at least 6 players in a party (in the beta, but hopefully they won't close all of the gaps by retail.)