You know how for a while now I've been talking about the region free aspects of Diablo 3, even though they were never officially announced?

I used Australia as a primary example; because games cost so much in AU, they could easily purchase Diablo 3 in a cheaper country but still play in their own. It's a global game after all. I was fully expecting Blizzard to put certain restrictions in place to prevent this from happening.. including keeping the whole "region free" feature of the game pretty low key and blocking sales to other countries.

It appears to have just happened.

A Sacrifice To The Money Gods

According to the Press Release, Diablo 3 will be launching worldwide for all available countries except that the game cannot be purchased in Latin America or Russia until 3 weeks after the global launch.

Starting that day, gamers with a thirst for fast-paced action and adventure will be able to purchase Diablo III at retailers throughout the United States, Canada, Europe, South Korea, Southeast Asia, Australia, New Zealand, and the regions of Taiwan, Hong Kong, and Macau. In addition, gamers in the regions above as well as in Mexico, Argentina, Chile, and Brazil will be able to buy Diablo III digitally via Blizzard’s Battle.net® website.

Players in the listed Latin American countries and in Russia will be able to purchase Diablo III at local retail locations starting June 7. Digital availability for the Russian version of the game will also begin June 7.

Seems a little strange, wouldn't you say?

For one, there aren't actually any "Russian servers".. they will be playing on the European regional servers like tons of other players. Many Russian players have already been playing the beta and latency hasn't been a problem. The game is also ready for Russia. It's done and it's region free.

Even the Russian localization is fully completed:

In addition to the English version, Diablo III will be fully localized into Latin American Spanish, Brazilian Portuguese, French, German, European Spanish, Italian, Polish, Russian, Korean, and Traditional Chinese.

And Blizzard has confirmed in their official statement that Russian players can start playing right away with everyone else on May 15, but that they simply need to purchase the European version instead:

You can also purchase the European version, which includes all the languages ​​of Diablo III European region, including Russian. Then you can play from May 15 (but in Russian - from June 7).

The servers, the infrastructure, the accounts, the game, and everything else are fully prepared for release and play in Russia.

So, what critical missing piece could possibly be holding back selling the game in these regions? Absolutely nothing. This is just a very clever business strategy... maybe. Put on your tinfoil hat.

In the Latin American countries, users will not be able to purchase Diablo 3 in retail stores until 3 weeks after the global launch. The Digital Download is available to them, though. In Russia, users cannot purchase from retail stores or even as a Digital Download.

Russian fansites are speculating that Blizzard is "just being greedy" by trying to force Russians to purchase the European version. However, this could just be a side-effect of something else.

These countries consist of minority player counts, so they're not specifically being forced to purchase the more expensive version of Diablo 3 from other countries, but rather the opposite is happening. They're being sacrificed for every OTHER country, so that these other countries can't purchase the much cheaper alternatives in Russia or Latin America.

You see, because D3 is a region free game, a EU player could easily purchase the much cheaper Russian version of the game, but still play in their own country.

Purely coincidental, but Blizzard has various Battle.net Account purchasing restrictions in place for Latin America Digital Downloads already, but there are very minor restrictions in place for Russia being purchased as a Digital Download. :)

This is why in Russia the game is not available in either medium, but in Latin America, players specifically can't purchase from retail stores, but they can still get the Digital Download.

Three weeks also happens to be the highest sales period for new game launches. After 3 weeks, it won't matter as much if players from other regions start buying from the much cheaper Russian and Latin America retail sources. Latin American prices might be pretty normal for US/EU players, but in countries that order from other Latin American countries, there are huge cost savings.

(Note: If you're interested in purchasing more copies of Diablo 3, you might want to keep Russia in mind. Between now and then Blizzard might put in some new EU security restrictions for Russia.. but right now, it's open.)

In earlier posts, I also suspected that they would "suddenly" disable Diablo 3 gifting.

I also suspect that you won't be able to purchase and give the gift to a friend. The Digital version of Cataclysm (and other games) are transferable right now, meaning that they're not locked to a Battle.net account. Diablo 3 will probably be different on launch day.

This was confirmed in the same "low key" posting about Diablo 3 being region free.

Can I pre-order a copy of Diablo III for a friend?

Each pre-ordered copy of Diablo III is automatically attached to the Battle.net account that purchased it. It is not possible to transfer a digital copy of Diablo III from one account to another.

This was another method Blizzard is employing to prevent other countries from purchasing Diablo 3 and simply transferring to another account. Prepare to put on your "shocked face" when they remove this restriction sometime long after the game launches. :)

The Russian fansites got it right that this is for "greed reasons", but maybe it's not for the reasons that they think it was.

I'm still having a hard time believing that they did this.

Outside of the obvious excitement surrounding the Diablo 3 Release Date (which has been confirmed as Tuesday May 15, 2012), there's a lot more I have to say about this subject now that it's been finally announced.

Global Simultaneous Release and Region Free Confirmed

It has finally been confirmed that Diablo 3 will have a global launch date and a region free game. This is something that has never been officially announced or confirmed by Blizzard in the past. But, it's something I've been talking about for a long time now as you're well aware; South Korea and the US launching on the same day. I have been often criticized or called a conspiracy theorist for daring to suggest that Diablo 3 will be launching worldwide simultaneously and that it will be a "global game" (ie, region free). Although the Russian retail/download will not be available until 3 weeks after the launch date, but Russian players can still play the game on the same date as everyone else.

Because it's launching on the same date for all countries, their servers and infrastructure need to be prepared for each of the regions ahead of time. It appears that Russia is the one country out (the game release itself is being held back for 3 weeks) which is quite unusual given that equipment (servers) isn't an issue as they are using the European servers and the Russian localization (as well as the game) are completed.

The reason that Russia can still play on the launch date is because this is a global game. When you buy Diablo 3, you buy Diablo 3 and you can play it in any country.. it's their first "region free" game. This has still not been officially announced or confirmed on the front page yet (which shouldn't come as a big surprise), but you can find these new details in the Presale Details.

What region will I play in?

Diablo III is a global game. Players can choose to play on game servers based in the Americas, Europe, or Asia, regardless of what region they are connecting from. Certain restrictions apply. Further details will be posted on the Diablo III Community Site prior to release.

Note: your game-client version does not hinder your ability to select which regional game servers – the Americas, Europe, or Asia – that you play on.

This is very odd though because one country is suddenly not included ("sort of") in the global launch. Russians can still play the game (download or purchase from non-Russian site), but Blizzard is not allowing their Blizzard Store's Digital Download to be available until June 7.. even though it's ready, they can download it today, it's a region free game, and it's already localized into Russian.

Basically, they can still play the game, so it's still a "global launch", but the game is being withheld in the region specifically for an extra 3 weeks.

Hopefully, you understand why the "Region Free" information and benefits are still being withheld so publicly from the customers though. Or, should I say for such a long time.. because eventually it will be revealed on the forums now that the Digital Download is live and more people read the FAQ pages. Between now and when it was first mentioned months ago, there have been a TON of new Battle.net Regional and Payment Restrictions put into place. Even though it's a region free game, Blizzard has made it very difficult for one country (like Australia) to purchase the much cheaper digital version in the US.

Blizzard, You Announced It Wrong!

Today is March 15 2012 and the Release Date is exactly 2 months away on May 15 2012.

It's highly unusual that they're announcing on a Thursday and also during a very unusual time (pre-scheduled for 6AM). Many should be raising their eyebrows over this.. because the release date could (and should) have been announced this past Monday or the previous Monday.

There were also many Battle.net announcement posts taking place on these Mondays in preparation for the announcement, but it appears that they delayed it by an extra few days. Why? There was no point.

Also in this specific case, the time to Release is shorter than their past timetables.. typically I'll say "2 months", but that includes 1 or 2 additional weeks because they have always announced on a Monday. This is interesting because this time they've skipped the Monday, and shifted the release ahead by 1-2 weeks.

At least Bashiok was correct this time when he stated that they typically announce release dates "two months before release."

We probably won't end beta until shortly before release, and traditionally we've tried to announce release dates about two months before release. I couldn't speculate how invites might ramp up or down when the beta finally comes to a close, it definitely is not coming to a close yet though.

Based on the confirmed Blizzard employee leak on the SomethingAwful forums, we now know that Blizzard was fully aware of the Release Date well before the Q4 2011 shareholders call. (This is the Blizzard employee who leaked all of the new Rune & Skill changes before the announcement and then quickly tried to delete his mistake.) Bashiok even confirmed that they changed their announcement date earlier that week (of the shareholders call.)

On Feb 29, 2012 when the Staff Reductions were announced, Mike Morhaime said in the official statement that the Diablo 3 release date would be announced "in the coming weeks." The layoffs have been known internally by senior management since late 2011 (at least), and this mistake seems to indicate that his message was composed probably 3-5 weeks prior. Knowing that the actual Release Date Announcement was on just the second week from this official statement, it should have said "days ahead." Forum posts questioning this mistake were quickly deleted by Blizzard. Based on Blizzard's previous use of "weeks ahead", it should have meant a minimum of 8 or 10 weeks.. remember the Battle.net Balance announcement? :)

It's Ready, So Why Not Earlier?

As you're well aware, I was expecting a release date announcement on Monday February 6 with a release date of Mid-April (given Blizzard's trend of approx. 2 months notice) because it made more business sense. But, instead I trusted Blizzard when they had said an Early 2012 Q1 release (so it absolutely couldn't possibly be Mid-April).

As for the actual release date itself, I have no idea. I don't have enough information to make a reasonable prediction. Let's just say that I will be very surprised if they release the game at the end of March (but it's what I'm hoping and aiming for based purely on Blizzard's Q1 promise.) Usually their games are released at least 1 month before the end of the quarter, so that they have excellent revenue for the quarter to show off to their investors. Mid-April makes better business sense, but I'm giving Blizzard the benefit of the doubt here and I'm going to fully trust them.

They're still releasing it 1 month before the end of the quarter, but Monday February 6 made the most business sense. It was a PERFECT time to announce it. That Blizzard leak and Bashiok's comments have confirmed that the fixed release date was known before this time, and it was definitely going to be released at this time until something changed.

ATVI stock has continued to plummet since the Feb 9 Quarterly Shareholders meeting. So, why would an important announcement be moved from a critical business date to an arbitrary date one month later?

April 17 was also a completely feasible date for release, even right now knowing that the game is completed and ready (the Digital Download is currently ready and built, and was already prepared a long time ago.) Retailers are also apparently receiving shipments of the game. So, why not April 17? Why was the announcement shifted 1 or 2 weeks ahead, and the release date shifted exactly 1 month ahead?

There's something else I need to look into to confirm this, and I'll update this post when I learn more. Very strange events are afoot, and if you didn't believe previously that Blizzard would just shift something to an arbitrary date (that didn't make logical business reasons), you now see a prime example of it happening.

Lately, it seems like there's been a lot of contradiction from Blizzard..

When talking about their release date on February 23, Jay Wilson assured all of their customers that "You’ll know as soon as I know for sure the exact date."

We think you're going to love Diablo III when it's released, and speaking of release plans, you can seriously expect a launch-date announcement from us in the near future. See, I didn’t say “soon,” so I’m not taunting you. ;) You’ll know as soon as I know for sure the exact date.

Only a few weeks later (March 13), he changed it to "well.. I actually know the release date for sure, but I'm not going to tell you now" instead.. oh, by the way.. "I’m not taunting you. ;)"

You'll know as soon as I'm allowed to say. And no, I'm not allowed to say when that is.

It's been made pretty clear over the past couple months that the new Release Date has been known since at least January.

I really don't have any problems with these contradictions though.. I'm just so used to Bashiok that I expect it. It's the anti-transparency, business treachery and concealment of intent that bothers me.

For example, for a very long time Blizzard has been adamant that there will never be a Real Money Auction House available for Hardcore players. They have explained a lot of really good reasons for this decision, such as the unfairness of losing items you paid for with cash being the biggest.

Can Hardcore-mode characters use the currency-based auction house?

No. Hardcore characters will only have the option to buy and sell items together with other Hardcore characters via a separate "Hardcore-only" gold-based auction house; they will not be able to use the currency-based auction house. Hardcore mode is designed as an optional experience for players who enjoy the sense of constant peril that comes with the possibility of permanent death for a character. All of a Hardcore character’s items are forever lost upon that character’s death, so to avoid the risk of a player spending real money on items that could then be permanently lost when the character dies, we decided to prohibit the use of the currency-based auction house in Hardcore mode.

It's also funny to note that by NOT having the HC mode RMAH, it was a little contradictory in itself. They said that the reason for the RMAH was to prevent shady 3rd party sites, so why wouldn't they have made it available in HC mode in the first place? Well, for very good reasons that protect the consumer of course.

This all changed though after the removal of the Listing Fee. Suddenly, their convictions regarding the "difficult decision" made about their non-RMAH HC mode seems to be waning.

Now, a Hardcore RMAH is entirely possible.

If there is a demand for it we'll consider it.

Like I said, though, this kind of contradiction doesn't bother me. What does bother me is that he's saying that the players will make the decision whether it gets implemented or not. This worries me, because they've said this before.

Whenever Blizzard says, "players wanted it", "we didn't want it" or "there's a demand for it", it's actually Blizzard that really wants it. This just makes it a really great way to deflect blame away from themselves and control the positive perception of the company. They're being completely truthful too.. all you need is one or two players out of millions to ask for a feature, and they can honestly and confidently claim that "players wanted it."

It reminds me of commercials where they state that "Doctors Recommend X Toothpaste", when all they needed were two "newly financed" Doctors to simply say, "Yep. Sure." And they didn't even have to be medical Doctors in the first place.

Do you know what else players demanded that Blizzard had nothing to do with?

The Real Money Auction House. Blizzard didn't want that, it's because the players demanded it! im totlly srsly guys.

Oh, and REAL ID. That's right.. players wanted that great feature originally. Players also (for real this time) demanded it's removal, which Blizzard discretely replaced with REAL ID 2.0 when things cooled off.

World of Warcraft Paid Faction Changes too. And being able to create both factions on a single PVP Server. Yep.

The Mists of Pandaria Pokemon Pet Battle System. Diablo 3 Online Only requirement. Mandatory Battle Tags. Also, Diablo 3 Trade Chat.. players really did ask for this, but they gave them an aborted abomination instead so that they could say, "Well, we did give it to them lol."

Even Character Naming Restrictions, then more restrictions, then suddenly the removal of naming restrictions (that benefited Blizzard) were all demanded by the customer apparently.

Sure, some players thought these were great ideas and really did ask for them.. but do you really think that these were what most players wanted? The average player liked the idea of character naming restrictions, a broken chat system, and real name identification? Did everyone forget the uproar when the Cash Auction House was first announced? The RMAH didn't sound like a customer request at all.

"We only did it because players asked for it."

These kind of statements worry me because it means that Blizzard is seriously considering this and it has very little to do with player demand. When Blizzard says "If there's a demand for it", it means that their prepping customers like what they did with the "Item Squish" announcement. And, with the major changes to the items and RMAH due to the removal of the Listing Fee (gambling concerns), I think Blizzard has been seriously considering this in Hardcore mode to further increase revenue. It will be even more profitable in HC mode due to the risk involved in collecting items as well as losing all of your items in death (and thus requiring the purchase of all brand new items.)

Whether it's worth it to Blizzard or not, though, will depend on metrics. What percentage of players prefer Hardcore over Normal mode for example? If it's just a small percentage, it's probably not worth it. But, if there are a large percentage of Hardcore players, then yes; financial gains trump customer woes (which can eventually be soothed anyways.)

tl;dr; fully anticipate Blizzard (and other large gaming companies) to fully exploit the "only if players want it" statement for features that they actually want.

Blizzard Trademark Activity

Blizzard just filed brand new trademarks for "Legacy of the Void" and "Heart of the Swarm". It appears to just be some re-organization, as they already had 3 trademarks filed for each game previously (ie, there were 3 HOTS trademarks and 3 LOTV trademarks for the game itself, merchandise, and online services.)

They have condensed all of the trademarks into 1 single TM per game now, so the old 6 trademarks will probably be cancelled shortly.

Blizzard also just received notification that their "Mists of Pandaria" trademark will be published in the Official Gazette on 2012-03-27 for others to see and oppose if necessary. This doesn't change anything though and it's a standard process, so don't try to use it to predict a release date or anything. :)

New Deus Ex Game in Development

On the trademark maintenance front, Square Enix has also just filed for a new "DEUS EX" trademark. It looks to be a partial replacement for the original DEUS EX trademark. In any case, they're being renewed for another 10 years which means there is most definitely a new Deus Ex in development right now!

Overpowered Classes in Diablo 3

If you've been following any of the polls out there, you'll probably know already that Barbarians and Wizards will be the top classes most played in Diablo 3.

Many gamers view these two classes as the ones that will be most overpowered.. the Wizard with incredible damage and kiting/escape skills, and the Barbarian being able to take a massive amount of damage. The perception is that both of these classes will be the best ones for soloing bosses.

Before you jump on the bandwagon, there are a couple things you should keep in mind; the beta won't tell you anything about how strong they will be later in the game (classes that start out seemingly the strongest end up being the worst), skills and damage numbers will be nerfed and buffed a lot, and Blizzard really doesn't like class favoritism and imbalance.

If Blizzard notices too many people playing Barbarians or Wizards, they'll find a way to balance everything out and "encourage" players to start playing the other 3 classes instead. And by balance, I mean nerfing the Barb/Wiz and buffing the other 3. In particular, the Witch Doctor (which the least number of people want to play.)

Something to remember when you're selecting a class.

Even though, to me, a Wizard or Barbarian makes the most sense for farming, I think players might be in for a little bit of shock when they hit Hell and Inferno.. maybe even Nightmare. I have a feeling that the Wizard will start out very powerful, but end up having a lot of problems in Nightmare/Hell. The Barb problems might be more noticeable (compared to other classes) in Hell.

The recent changes to the Monk (30% reduction in damage) are giving me the impression that they want the Monk to be slightly more powerful than the Barbarian, and the DH will replace the Wizard in power. And, I have a very strong suspicion that the Witch Doctor will probably be the best class for soloing bosses.. maybe even the most overpowered during initial launch.

This is all just in the beginning though, but the first few months will be very critical. You want to level as quickly as possible so that you can farm the best stuff faster than anyone else.

Most players will be creating Wizards and Barbarians, but you might want to consider a Witch Doctor (even if you don't like the class) if you're just interested in farming. They might start off more slowly than the Wizard, but I suspect that things will improve tremendously as the difficulty increases. :)

Miscellaneous Stuff

• There should be an update on the new Alpha Centuari game by/before Q3 this year. I'm hoping to learn something more about it within the next 4-8 weeks to confirm or get an idea of when it will be coming out though.

• Curious what kind of Google Searches the Blizzard headquarters team does? Here are some examples: "Metal Arms 2" Blizzard, South Korea delay, south korea diablo gambling, diablo illegal gambling, diablo gambling laws, mmo gambling law, blizzard leak, blizzard layoffs, blizzard mass layoffs, daeity, daeity blog, digital castration, Blizzard Payscale, Blizzard Pay, new wow hacks. And then there are specific stuff, like looking for the "new X" World of Warcraft hack or exploit.

• I've been thinking a lot about what I am going to write about when Diablo 3 finally comes out. I've discovered a lot of cool things in the beta that I'm hoping haven't been reported and will still be there in retail. The first couple months of release are going to be an excellent time to make some money and being a poor student, it's something I'm looking forwards to. Plus, it's going to be a lot of fun since I've made more WoW gold using paper and pencil techniques than anyone ever did using Auctioneer. So, I think that there will probably be some strategies that I won't be sharing right away. Some RMAH strategies I will probably discuss, there are some really critical things that haven't been posted publicly anywhere yet and I really want to keep them to myself for now. The problem is that once I post them, Blizzard will immediately fix it or make major changes. I can't think of any other nice way of doing it, outside of privatizing the blog.

Please Please Please Play Our Game!

So, the biggest news yesterday and today was about the new "Limited Time Offer" Scroll of Resurrection.

I haven't played WOW in a couple years now, so this doesn't affect me. But I can see how this is really going to piss off a lot of current players.

Basically, a player can send a Scroll of Resurrection to a friend. When they accept the scroll, they're given 7 days of free game time. If they have the original WoW, TBC, or WOTLK they are immediately upgraded to the full digital Cataclysm (and all previous expansions) for free.

This is permanent; you get all of the expansion packs including Cataclysm for free.

With the past issues surrounding the various Christmas deals in NA vs EU, I can see this really upsetting a lot of players. This was something that Blizzard has obviously been planning for a long time and during the time when they were offering each expansion pack for a reduced price, they knew that if players were to just wait another couple months they could have gotten it all for free instead. Many players took advantage of the Christmas savings, and will now realize their huge mistake.

It doesn't end there, though.

The recipient also gets a free level 80. They can make use of their free 7 days, create a new level 1 Cataclysm character, and then Claim Rewards from their Battle.net Account. The character is immediately leveled to 80 and they are allowed the option of a free server transfer.

The level 80 also gets the following:

• Full Level 80 gear (All iLvl 232 Greens).
• Level 80 bags (4 Frostweave 20-slots).
• 75 Gold.
• Reagents, Food, Water (20 Baked Manta Ray, 20 Heavy Frostweave Bandages).
• 280% flight speed skill (if not yet learned).
• 280% Fast Mount (e.g. Horde gets Swift Purple Wind Rider Mount.)
• Flight paths for a level 80 character.
• 450/450 First Aid, all other Profession slots open.
• All spells and abilities purchased and learned up to Level 80.
• All talent builds completed for you in advance, however you have no glyphs.
• All old items are unequipped and mailed to you.

So, as you can see.. it's worth a TON of gold. Plus, those who spent months leveling to 80 are now going to see the unfairness of others getting free Level 80's from Blizzard.

This is where it's really clever though. They get all of this cool stuff, but they can only play for 7 days. Once the 7 days expire, they already have the full Cataclysm expansion pack and a Level 80 with great gear and all spells.. they might as well just pay the $15 to continue playing.

Basically, players are paying the subscription fee to get a new Level 80 and a ton of gold while also avoiding a lot of work. The sender of the Scroll, as a reward, will receive an uninspired (but cool looking "must have") mount. I wonder what other pets/mounts they'll just "make spectral" and try to sell? They obviously can't put these up on the Blizzard Store, because it's too obvious as being greedy.. but they can come up with a lot of clever marketing strategies, like what they just did now, to offload these re-skinned virtual items for profit.

This just screams desperation (that's the perception which isn't necessarily a good thing from an investment standpoint) and it's quite obvious to their existing customers what's going on. To mitigate the fan rage, now might be a really good time to finally announce something that has been long anticipated to millions of fans.

Upcoming MOP Press Event

I follow Diablo a lot more closely, and I haven't read anything about MOP since last October (and even then, it was very limited), so forgive me if this has already been covered before in other articles.

With the upcoming Press Event though, I figured I would talk briefly about what I'm generally expecting of the game and at the event.

• During the event they will be discussing, in great detail, the new zones, raids, dungeons, and PVP Battlegrounds. (This doesn't really interest me though.)
• They'll talk about the number (and new types) of quests being added. They'll show off some vanity figures like total number of new quests or creatures created for MOP.
• I'm not expecting any big Guild changes or announcements, but I am hoping that they'll fix Archaeology and discuss major changes to it (to make it more fun or "needed".) They should make dungeons (or other forms of instances), quests, and quest chains that make use Archaeology for example.
• I don't think they'll be cutting anything big out of the game like what they announced during the last Cataclysm Press Event (Path of Titans).
• They'll talk about the major Talent changes. It's going to have a domino effect on many glyphs, too, so they'll be touching on those.
• I think the Item Squish is going to happen, so they'll definitely be talking about this. I think everyone already knows what to expect, but I don't think many players believe it's actually going to happen. It needs to happen though (the issue of content consumption).
• Finally, I don't know if this will be announced during the Press Event or not, but I'm predicting that Blizzard will be removing the 10 player realm limitation. Instead of 50 per account with 10 per realm, it will just be 50 per account. Depending on the outcome of their various marketing schemes over the next year, if subscriptions continue to drop, expect realm merging (possibly disguised as something else.)

And now for the big mysterious one that no one knows anything about: PVE Scenarios.

This is the one I'm most interested in. And, I'm predicting that you'll see a lot of the same ideas from this old post. Basically, cross-faction quests and dungeons (instances) using all old assets.

Content consumption is a really big problem in World of Warcraft, and it's easier on their developers and creative minds to simply recycle and reuse old dungeons, locations, and assets. The problem is encouraging players to reuse these old assets.

I think PVE Scenarios will either be small instances (or phased areas) that have just been copied and pasted from existing locations. Basically, it's a "dungeon" but some of them will be outdoors. These will also be cross-faction quests and parties (in some scenarios Horde and Alliance will work or party together for a common goal) to reduce queue time and so that Blizzard can get factions to finally visit unvisited territory. So, you can expect a lot of the PVE Scenarios to take place in dungeons or zones that the opposite faction typically don't visit (like early level opposite faction areas, Ragefire, Stockades, etc.) PVE Scenario queuing will also highly likely be cross-realm too.

This might also expand into "larger PVE Scenarios" while will actually just be cross-faction dungeons, but with a really good explanation. This gives WOW Devs the excuse to re-use older dungeons, but having an explanation for their lore (why are mortal enemies working together?) There's also "PVE Battlegrounds", where they're working against each other by doing quests, but they don't actually engage in PVP combat.

The other explanation for the factions suddenly working together has do with the "peace of body and mind" bullcrap brought by the spiritual Pandaren. Metzen kept saying that Mists of Pandaria will be all about "chilling out" and "getting along" with everyone after all..

In the end, though, this is just a LFG for both Alliance/Horde. They all get teleported cross-realm to an instanced area, you do something, you're not allowed to leave the area (or you fail the quest if it's phased), and then you get teleported back to your original location when the PVE Scenario is completed. They've learned a lot of lessons about cross-faction trading, so I don't think players will be able to easily exploit this new feature like how they used to be able to in Battlegrounds.

According to "MMORPG Italy", the Italian branch of Blizzard Entertainment have just revealed the Release Date and Price of the game. (Thanks for the heads up Anonymous.)

The game will be releasing on Tuesday, April 17 and the prices are €54.90 for the Standard Edition and €89.90 for the CE.

Interestingly, this wasn't the usual retailer estimation, but rather it allegedly came from Blizzard directly and it was sent to several large retailers prematurely. It also came along with their price structure which was something that never accompanied any of the other retailer Release Date "leaks", but it's something that has always accompanied a game's Release Date announcement. (That's the part I found most interesting.)

The release of this new information seems awfully close to the predicted (by Incgamers and some other whispers) March 5th release date announcement, but the release would be only 1 month away which would be quite unusual for Blizzard given their past minimum 2 months. It's something I've discussed in the past (a compressed timeline), so I'll have more to say on the subject if this Release Date ends up being true.

* UPDATE: If nothing is announced by March 12th, I don't think MMORPG Italia's "inside source" on this release date is correct.

A couple weeks ago, users were celebrating an awesome win for getting Blizzard to finally implement public chat in the game. (Though many believe Bashiok's claim that it was just a mistake.) Whatever the case may be, it's considered a win.

"Blizzard listened to us! We get public chat! Now I can trade items with other players and I don't have to worry about using the RMAH!"

Is this really the case though? What if it's just simple Public Chat, but not intended for Trade Chat? What if trading between players will actually be discouraged or difficult?

If I were Blizzard and I wanted to encourage as much use of the RMAH as possible, I would restrict loot linking, eliminate ways to communicate effectively for trade-specific purposes, or make trading as challenging as possible (for example, poor trading security.) Using a "Trade Chat" system outside of the game (ie, in the lobby room), without the ability to link items, is a great way to do it. Or, one could also make it so that players can't create public games with customized titles (like how trading could be done in D2).

You only need one of these options. If you have secure trading methods, then eliminate trade related communication methods. If you have proper Trade Chat, make secure trading more difficult. You don't need to do all of them otherwise their intentions become too elaborate or obvious. When players question why, Blizzard can confidently tell them that they DO have methods in place to allow trading.

The average player will always travel the soft path. If there are two services available, but one has accessibility or functional issues, they'll go with the easier one. If character-to-character trading is available (and secure), but public chat is limited so that it doesn't support loot linking or gear sharing, it's not a very good service. If public chat has loot linking, but item trading is insecure, it's not a very good service. In both cases it's "bad service" planned in advanced to encourage customers to use a better service.

So, which is the better service.. player-to-player trading or the Auction House?

We really don't know anything about the future Trade Chat features, though. It could go either way. Bashiok had promised details in the near future, so it remains to be seen what Blizzard has in mind. If the chat or trading features are still limited by retail, then we have our answer. If not, then Blizzard will act accordingly to their customer's needs.

Nothing is set in stone at this point. In it's current disappointing state, it requires more forum outrage and complaining, and hopefully Blizzard will eventually implement chat the way players want. If they, however, are looking for every little way to squeeze as much use out of the RMAH as possible, then don't expect loot linking or any other kind of trading mechanisms (like customized public games) in the initial retail version. Besides, if Blizzard won't implement these changes, someone else will always find a way, like that alternative "trade chat" website.

Just as an added note, too, Bashiok happened to make a comment about the Chat system recently as well. Basically, it's not to expect any changes before release. So, this is something I might re-examine 6 months after release (as well how or if players can even engage in some form of public trading without an external website service). But atleast you can understand some of the motivations behind keeping the chat system the way it is. And judging by the SC2 Chat System, I'm not really expecting Blizzard to make any significant changes.

I hope that D3XCHANGE.COM webpage was still being worked on though. :)

* UPDATE (03/01/2012):

Just an interesting note. Recent data mining of Diablo 3 revealed that Blizzard did, in fact, create a UI within D3 for users who wanted to create a custom named public game. So this feature was once in the game, but has been removed. Guess we'll see if Blizzard puts it back in for retail.

"So, if (or should I say when) runes as an item are removed, expect a very wide variety of +skill item modifiers."

Just an interesting note about this subject. This was not announced in the recent Jay Wilson Rune Changes post, and most players are not even aware of it yet.

However, recent data mining of Patch 13 has revealed that +skills are indeed a new Affix for items.

Ancient Spear Increased by 3-5 (Barbarian only)
Bash Increased by 4-5% (Barbarian only)
Seven-Sided Strike Increased by 3-5 (Monk only)
Sweeping Wind Increased by 4-5% (Monk only)

These are not "skill points" in the classical sense, like in Diablo 2.. but rather smaller (and stacking) modifiers to increase the skill's effect, whatever it might be. For example, increasing damage, duration of the skill, number of targets, total number of projectiles, length or range of the skill, healing effects, etc. So, the number will either be a percentage (damage) or a number (time).

It's sort of their way to still have "itemized runes" that can be sold in the Real Money Auction House. Now, these are just items that come with a mandatory Affix, but consider ultra rare drops (like one-use-only item enchants or unrevealed gems, that can also be sold on the RMAH) that can apply +skill effects to any weapon or armor of your choice.

Even though the Mystic has been removed from the game, expect it to make a re-appearance later in the future. For example, they have enough professions for the retail, so they're cutting out content now to save it up for the next expansion pack rather than dreaming up a new profession. (Blizzard has done this before.) And, with the Mystic might also come low end +skill enchants for any item of your choosing, rather than "Diablo Vanilla" only having the fixed +skills on gear.

For any new Affix they create, it will further increase the vast pool of total items, and therefore increase the total number of successful RMAH sales. Creating more items (even though they're really just the same) will be one of Blizzard's priorities given the new direction of the RMAH. It won't be just limited to weapons or gear; consider aesthetics for yourself or only for your followers, cool glowing or color-changing dyes, companions/pets, many new recipes, and even new gems. If the RMAH is great success, expect new items to start coming through patch updates (even in minor ones) or maybe even a rush of some things I just mentioned that they were saving up for D3 X1.

(Note: None of this has been officially announced yet, and many users on the Battle.net forums don't believe that this is going to happen.)

If you've been reading older comments, I've been anticipating another little "something something" this coming week (Mon Feb 20 - Fri Feb 24). I figure that if I commit to a prediction closer to the date in question, there's a less likely chance of plans being altered due to one particular individual who "runes" surprises. :)

As you've known for a while now, Bashiok and Zarhym announced an upcoming trip to Paris, to "trade strategies" with the EU CM team. They're in Paris right now, and traveled a couple days ago.

Exchanging strategies is something that could easily have been done over email or video conference, though, and considering how frugal Blizzard is with things like travel expenses, I think there's another reason they're in Paris other than "just to exchange ideas". It's more likely that they're in the EU with a specific purpose, and they're probably working with the teams to prepare them for something big.

Bashiok is denying, in regular Bashiok fashion, that they are not there for anything to do with beta testing in the EU.

I didn't think about that. People are going to think we came out to plug in EU beta servers. Funny.

However, that just makes me even more suspicious and I think it's actually a cover for something else going on.

Seeing as how they traveled before the weekend, rather than at the start or middle of next week, there's a very high probability of an announcement early in the week (Monday most likely.) It won't be a release date announcement, mind you.. even though they have an internal release date scheduled, it's still too early to announce it so close to this past Shareholder's meeting.

Because they are visiting Paris, I suspect that it will be an EU specific announcement or something EU related happening. And because EU has been promised beta keys in the near future, this is probably the best time to do it with all of the other excitement taking place in NA.

Back on February 6, Nakatoir hinted that there will be "more information in the following weeks about the global giveaways as well as for regional betas for you." There's a very high probability that this will happen within the next few days, and ideally early in the week since Bashiok and Zarhym need to hop on another plane at the end of the week to travel again.

Don't expect beta keys to be immediately available though. It will probably be much like the US giveaway; there will be various contests, sweepstakes, instructions, region specific stuff, twitter stuff, a lot of rules (regional restrictions), and starting & ending dates.

(Just a note, they're not technically "physical beta keys" that are being given away. It will be just like the US contests where you submit your email address, the fansite forwards their account lists to Blizzard, and Blizzard upgrades your Battle.net Account with "the beta key.")

There are also hints in that same Nakatoir posting that NA was used primarily for heavy server performance testing, which tells me that they're not going to worry about the same so much in EU. Meaning, that you should not expect as many beta keys to be given away in the EU that were given away in NA. And, they will probably be divided up (Network Team's choice) into multiple regions for varied testing (and latency) metrics.

* UPDATE (02/20/12):

Confirmed! Diablo3x.com via their Facebook account, just confirmed that they received 150 beta keys from Blizzard France and that they will be providing an update soon.

And, svenskadiablo.se also confirmed that they have received 225 beta keys that they can give away on February 20 (today) and more on March 5.

Dear www.svenskadiablo.se,

We're happy to tell you that from the 20th of February, we have 150 Diablo III beta slots for you to sacrifice to your community through contests and / or sweepstakes. Additionally, from the 5th of March, you can offer a second wave consisting of 75 slots.

Something tells me that they weren't supposed to announce these until today though and it was supposed to be after Blizzard had already made their own official announcement (just like they did in the US.) Have any other EU fansites announced (leaked?) that they have received beta keys?

* UPDATE:

Diablo3.gamona.de have just posted their official announcement, and rules for their contests. So, they're giving away their (150) beta keys now.

Now, it's just sitting tight for the Official EU Battle.net forum post. I think some of these giveaways were a little premature. :)

* UPDATE:

And.. diablo3.ingame.de just announced the start of their own contest (150 keys) too! (Thanks anonymous.)

Here's a list of their authorized/official fansites, so they should be receiving keys in various quantities. I'll update the list when (if) they make their announcements.

English / D3Expert.com: http://www.d3expert.com/
English / Diablo3X.com: http://diablo3x.com/ (150 keys)
English / Gosugamers: http://www.gosugamers.net/diablo
Danish / Diablo3x.dk: http://www.diablo3x.dk (TBA keys)
Finnish / Goblin Explosives Network: http://www.goblinexplosives.net
Hungarian / Diablo III Hungary: http://diablo3.hu
Serbian / Diablo.rs: http://www.diablo.rs/
Swedish / Svenskadiablo.se: http://www.svenskadiablo.se (225 keys)
Turkish / Blizzturk: http://blizzturk.com/diablo
German / Diablo-3.net: http://www.diablo-3.net
German / InDiablo.de: http://www.indiablo.de aka ingame.de (150 keys)
German / DIII.de: http://diablo3.gamona.de (150 keys)
German / Diablo 3 Source: http://diablo3.4fansites.de/
French / GamersOrigin: http://diablo3.gamersorigin.com/ (100 keys)
French / JeuxOnline: http://diablo3.jeuxonline.info/
French / Judgehype: http://diablo3.judgehype.com/ (225 keys)
French / Millenium: http://www.millenium.org/diablo-3/accueil/news/ (TBA keys)
French / Mondes persistants: http://diablo.mondespersistants.com/ (TBA keys)
Spanish / Diablo 3 ESP: http://www.diablo3-esp.com/ (150 keys)
Russian / BlizzGame.ru: http://diablo.blizzgame.ru/
Russian / Warcry.ru: http://www.warcry.ru
Italian / BattleCraft.it: http://www.battlecraft.it (100 keys)
Polish / Battlenet Network: http://diablo3.net.pl (150 keys incl. 25 reserved)
Polish / Diablo III Poland: http://diablo3.com.pl/ (150 keys)

Unofficial, but too big to ignore:

http://tweakers.net (400 keys)
http://mygaming.co.za (450 keys)

Also, most of the sites who have "150 keys" might actually have received 225 or more. These are just the ones they're giving away for the first wave, but there's still a second.. plus the ones they reserve for staff members and friends.

I'm surprised no one from Reddit has picked up on any of this yet.. it's been a few hours now. So, if you're look for some free karma, you may want to link to this useful information in /r/diablo.

* UPDATE:

Apparently, Bashiok updated his US post this morning (02/20/12 @ 8:38AM PST) with additional (non-NA) beta giveaways:

D3Downunder: http://d3downunder.com (100 keys)
AusGamers: http://ausgamers.com (125 keys)


* UPDATE (02/21/12):

And there it is.. official Blizzard announcement regarding the EU fansite beta giveaways. :)

You can continue using that link instead of the ones I created above now.

Funny how so many fansites launched the official Blizzard contest, before Blizzard even made the announcement. And, as you can see, they aren't giving away as many keys as they did in NA.

They're still updating, and trying to collect information from the various fansites. It's still going to take a lot of time, manpower, and organization to manage all of these contests and sweepstakes from so many fansites in the EU. This is the job of Community Managers. Still think it's a coincidence that 2 CMs from HQ experienced with these contests paid them a visit? :)

I don't think they have much time to exchange strategies and pal around during the craziness this week (plus, with all of the forum outrage over the lack of keys.) I think Bashiok and Zarhym are there to help out.

Just went live less than 10 minutes ago. Diablo 3 Skill and Rune Changes by Jay Wilson (comments are disabled on their blog post by the way.)

Here are the important parts:

First, they’re now called skill runes, and they’re called skill runes because they’re no longer a physical item, but built directly into the skill system.

With the new skill rune system, you’ll be unlocking new skills as you level up just like you always have… but in addition you’ll also be unlocking skill runes.

Before I wrap up, I did want to cover that one of the added benefits of the new system is that you’ll be unlocking something every level all the way up to the level cap (60).

Just as we set different skills to unlock at specific levels, skill rune choices unlock at different levels as well.

Here's a good part about how they were trying to force the skills into items that could be sold on the RMAH. When you're trying to be creative, you shouldn't be "forcing" anything..

We fully expect that some of you will be disappointed that runes won’t be part of the itemization system. Internally, it took us a long time to let go of that notion too and stop trying to force them into being items, and instead embrace the intent of the system. Integrating runes with the skill system directly gave us a bunch of great benefits, and even without runes we’re launching with more item types than Diablo II had.

My past predictions were just based on public information and potential challenges to itemizing runes. However, there was apparently an internal leak that also appears to be confirmed due to some of the other, very specific, information just announced.

That Blizzard Leak

Disargeria, from the SomethingAwful forums, had a lot to say on the subject of runes yesterday, claiming that it was inside information from within Blizzard.

I do know for a fact that there are a lot of Blizzard employees with registered accounts on SA. I see them visit my blog all the time.

This leaked information by Disargeria and "Lammy!" ended up on Reddit and other sites, so Disargeria eventually went back and deleted all of his posts, and asked others to delete their quotes.. so, some members simply decided to repost them even more.

Here's what they had to say yesterday:

Runes are no longer items, but are now inherently tied into the skill system. You pick your skill, then your accompanying rune to go with it. Rank 1 runes start unlocking as of level 6 (!!!)

Skills are now going to be further divided into categories (defensive, technique, etc.) Initially, unless you specifically tell the game what you want, it's going to lock you into a recommended 'type' of skill for each slot. Presumably this is to keep noobies from making unviable builds, but allows you to do whatever you want once you're comfy with doing so.

My misinterpretation, apparently there are no more "ranks", they've all been normalized to around what rank 4 or 5 used to be. We unlock individual runes as we level. We'll get something new every level.

This leaves open the potential to boost the rune effects through gear. Previously the rune power was tied to the item, but if it's tied to the character, they can bring in stats on items that boost the rune effects.

They've set an internal release date.

I think the release date has an internal release date, too.

I'm surprised he didn't mention the Bola Shot change. DH feel weak at the beginning and one of the first things they did in the recent cycle was change Bola to round up 3 targets and pull them together before exploding. It does the 100% weapon damage to all three targets, making it a lot less frustrating to use. This also sets targets up to be more susceptible to other AoE like grenades and Chakram and gives the DH some needed control.

It's just the way he references +rune effects. I made that up, it wasn't leaked to me. He also isn't sure if you can opt out of it. Everything he posted is included in this thread, and there is more information to go that hasn't been leaked that for some reason he doesn't know about.

They're not moving back to skill trees, no. They're... making a change for them in normal difficulty. And it's well-intentioned but will upset a lot of people until they realize everyone graduates from normal mode.

Runes are now tied to the skills themselves, and you'll "learn" these runes as you level up. Like, at level 20 you learn the alabaster rune for Crippling Wave. I don't know how easy it is to change, but I'm guessing you can change the runes at the alter.

I think it's like, left click has to be a spammable offensive attack or rage builder or something, 2 has to be offensive, 4 is utility, something like that. And after you beat normal that goes away. Maybe even before normal, they might've changed it to something you can opt out of.

Would you guys mind unquoting me please?

Uh, and by lies I was referring to the bola shot

Reddit linked to this thread.

I'm not trolling, the problem is it's true and I don't want to be connected to it.

Most importantly, this is a very good confirmation now that this information did indeed come from a Blizzard employee and that it's well known internally that there is a Diablo 3 Release Date set.

And, they had a release date a mere week after the Q4 2011 call. Given other evidence, it appears that they even had this release date planned before the Shareholders Meeting (Bashiok had said it was discussed during that week, and it was delayed to Q2.)

In Other News..

Apparently, the RMAH Currency Cap is lower for accounts without Authenticators attached. Meaning that Blizzard will be "strongly motivating" many users to buy the authenticator. Make sure you familiarize yourself with this older post which confirms that Authenticators really do generate revenue for Blizzard.

And it appears that another prediction also came true. Blizzard has added a ton of new item affixes. :)

New item affixes have been added!

Chance on hit to:
Fear
Stun
Freeze
Immobilize
Chill
Blind
Slow
Knockback

And they have also made some changes to affixes to further increase the variety of randomly generated items:

The following affixes now have a chance to appear twice when crafting items:

Min damage
Max damage
All Elemental damage types

Expect more, like double or triple affixes to increase item variety (e.g. multiple Chance On Hit modifiers.) There will be a gentle balance though.. once they collect actual RMAH metrics, they can tweak the total quantity of item variants and either increase them or scale them back.

Now, I just need to test Public Chat when I get a chance so see if it's truly trade friendly (ie, it allows item linking.)

As promised, my thoughts on the recent RMAH changes.

There were 3 main changes in yesterday's announcement; the listing fee was removed, transaction and minimum listing price were increased, and users are now limited to 10 active auctions.

Even though these are just changes within the beta, it doesn't mean they're limited to the beta. Everything they're testing in the beta is intended for the retail, and Kaivax did say, after all, that the changes were being done to "remove risk" for the user (and there are no risks using Beta Bucks.) He's talking about real money risk.

Currencies

"Beta Bucks" are the standard testing currency in the beta, but I will be using American Dollars. Since the testing is being done by the US-based Blizzard finance and development teams, you can assume that when the announcement is finally made, their choice of USD$ fees will be similar, if not the same, as the Beta Bucks. You can also assume a standard conversion rate into your own region.. for example, a $1.25 transaction fee in the US will be £0.80 fee in the UK.

Listing Fee Removal

As discussed previously, the Listing Fee was a major revenue generator for Blizzard. More so than successful sales and their transaction fees.

The only reason for it's removal would have had to have been something very risky or negative for the company. Because of the monetary risk involved with the Listing Fee, and the high probabilities of lost sales (which Blizzard would have confirmed over the past few months of RMAH testing), the RMAH became a form of illegal gambling. Rather than risking the chance of legal prosecution, they have simply removed the Listing Fee and are taking the financial loss.

It was a great idea in theory, and all of those non-refundable listing fees would have generated them a ton of profit. However, players are now at no risk of losing money and Blizzard can only profit from successful sales.

In order to make up for this loss of revenue, they increased their fees/charges and they brainstormed new approaches to guarantee Successful Sales; one being the 10 active item limit.

Transaction Fee & Minimum Listing Fee

Blizzard needs to bump up these numbers due to the major loss of revenue associated with removing the Listing Fee. This shows you just how critically important the Listing Fee was, and the very hard decision to remove it.

Also.. as you've noticed on the forums, these changes don't encourage players to use the RMAH more, in fact, it discourages them from using the RMAH. So, the changes were made not for the players, but rather the company.

The Minimum Listing price has been increased from $1.00 to $1.50. And, the Transaction Fee has been increased from $0.65 to $1.25. This is in lieu of $0.15 non-refundable Listing Fees.

Their choice of Transaction Fees might also be indicative of what they were expecting from the old Listing Fees. 4 x $0.15 (Listing Fee) = $1.25. They were expecting Listing Fees to generate at least four times the number of successful auctions (a total $0.60 vs $0.65 profit). In theory, it was probably even double that number or more. So, for every successful auction, there might have been at least 8 failed auctions (where Blizzard was hoping to make most of their revenue from.)

As for the Minimum Listing change, it was just a side effect of the Transaction Fee change. If players tried to sell an item for $1.00, they would be charged $1.25 for a successful sale, meaning that they would lose $0.25. :)

10 Active Auctions Only

This is indeed the most interesting of all of the changes.

They're also making the same change to the Gold Auction House. Blizzard explains that the reason for this change is:

Because gold can be sold on the currency-based auction house, we need to ensure there are limitations on the gold auction house as well; otherwise, a player might be tempted to sell everything for gold and then sell that gold on the currency-based auction house, which isn’t supportive of the kind of thriving item-driven market we’re trying to foster.

This explanation makes very little sense however. If there's a 10-item limit, how can they "sell everything for gold" so quickly? The only way to do this is if they significantly reduce their sales price. And even if they could sell all of their items (for a cheap price), they're still not going to have enough gold to sell on the RMAH. Players need to build up gold over time and set aside a large chunk to sell. Players will be able to sell items much faster than gold, and they won't be selling gold in tiny amounts at a time.

It's sort of strange that they had to explain their reasonings for the change in the first place, and even then, it was a poor explanation. So, there must be another reason that they don't want players to know about.

Consider the effect it's going to have:

• The total number of items on the Auction House will be greatly reduced.

• Having less items on both Auction Houses guarantees more success and less conflict.

• By reducing the amount of active listings available, it means that each player will be far more careful about what they post. If a player is about to post an item for sale, they'll see if several are up already. If there's too much competition, they'll just post an item that has no competition.

• When players are limited to the number of items they can sell, there's no overlap of the same items, therefore no competition, and therefore increased chance of success for each sale.

• When items are NOT successfully sold, they will sit and idle. That time represents lost revenue for Blizzard. And, because there will be very little competition, Blizzard might not even have to make changes to auction duration (e.g. making them really short, like maximum 12 hour auctions, to rush players.) Of course, they might do some experimentations with this or in other areas.

• For example, a D3 power seller might sell up to 100+ items per day. Under the old system, Blizzard would have profited greatly from all of the lost sales, cancellations, and undercuts. Under the new system, they don't benefit at all.. in fact, they lose even more money because hundreds of items will be sitting idle and no transactions will be taking place.

• Therefore, it's in their best interest to ensure that every item sells. Before, they didn't care because they really only cared about the lost sales.

So, Blizzard now has a method to increase successful sales rates for their customers which in turn gives them more profit. It benefits them, but also gives them the excuse to claim how it benefits the players ("You have a better chance of selling your item now, and there's no risk!"). It's a win-win situation.

But, now they need to find a way to increase the overall QUANTITY of successful sales. This means more items. And, the fastest way to get more items are new attributes and affixes.

Because Blizzard wants players transacting as quickly as possible, and players will not be competing with each other, they need more potential items that can be sold on the auction house.

If you add a single new affix to items (and when I say items, I mean weapons, armor, potions, etc), it exponentially increases the total number of items. Blizzard doesn't even need to create new items or design new graphics, they just need to create a new affix, and it will generate 100,000 more potential items.

Variation of items is extremely important to Blizzard, especially if they're removing the Rune system, which was going to be another item that could be sold on the RMAH. With the removal of the "sellable skill item" and the Listing Fees, there will be a lot more emphasis of varying up items.. more modifiers, effects, affixes, attributes, whatever.

Most players will think it's very cool, but they won't know the reasons why. When the rune system is removed, the addition of a new item affix makes the most sense. Something that effects skills differently (changes the damage, charges, unique appearance, costs or duration of skills) would widely vary up potential item combinations and class builds, exponentially increasing the total number of items that could be sold on the Auction House. So, if (or should I say when) runes as an item are removed, expect a very wide variety of +skill item modifiers.

.. I am still just a rat in a cage

While all of this is happening (e.g. the different types of items, the 10 active item limitation, etc.), Blizzard will be hard at work analyzing all of these metrics and monitoring your behavior. They have a whole team of psychologists dedicated to this.

If they were to make a slight adjustment, say to the AH Active Item quantity, and change it from 10 to 11 active items, they'll immediately see the real time cascading effect that this has. Making that slight change will have a chain reaction causing different metrics in customer satisfaction, total successful sales, user play time, game cancellations, auction house utilization time, number of posts, and ultimately Blizzard profit. The number of metrics and connections that they will be monitoring will be terrifying, and even I can't comprehend the types of variables and statistics that will be available to them.

They need to do this to find the perfect balance that generates the best possible revenue for the company.

Even stacking of items (stacks that are sold on the AH) will be strategically designed and monitored. They might find better sales rates by lowering or increasing the total stack size, for example.

So, fully expect a lot of experiments to happen under the guise of a reward. They'll throw cheese at you, like "This weekend you get 20 active items because we love you so much!". This allows them to experiment, watch player reactions, and see if they can generate more revenue.

In retrospect, I suppose it should have said Daeity "Runes" Everything instead. :)

You know, it's funny.. I was just in the midst of preparing a post about the non-refundable listing fees and how Blizzard would probably play with different free listings per week (I knew that 3 wasn't going to cut it, but I figured they might experiment with 5 or 10 for various reasons). There's no point in discussing those reasons now, since I've had to scrap everything.

Blizzard just announced a MASSIVE change to the RMAH system. They've finally wised up and have removed the Listing Fee!

As you know, for several months, I've been saying that the existence of the Listing Fee turns the RMAH into a gambling metagame, but the removal of the Listing Fee would make item selling risk free and thus remove the main gambling aspect from the RMAH. Blizzard echoed the same: "This has the main advantage of allowing players to try to sell their items risk-free."

Here's the full posting in all it's glory:

In the near future, we'll be implementing several changes to the posting limits and fees related to the beta version of the Diablo III auction house. Here’s a quick summary of what’s in store:

* Listing fee is being removed.
* Transaction fee is being increased to 1.25 Beta Bucks.
* Minimum listing price is being raised to 1.50 Beta Bucks.
* You will be limited to 10 active auctions per auction house.

With the removal of the listing fee, players will no longer need to worry about whether they’re going to run out of free listings for the week. In addition, introducing a limit on the number of active auctions means players won’t feel as though they should be trying to sell everything they find, potentially flooding the auction house with unwanted items. Under this new system, players will only pay an auction house fee if and when an item actually sells. This has the main advantage of allowing players to try to sell their items risk-free. In addition, because the transaction fee is already baked into the price when an item is listed (as part of the minimum listing price), it’s no longer possible to be in a situation where you don’t have enough Battle.net Balance to list an item, forcing you to have to charge up your Balance just to attempt a sale. We think this will be a much cleaner process for selling items and will ultimately lead to a better experience when using the currency-based auction house.

This new active-auction limit will also apply to the gold-based auction house. Because gold can be sold on the currency-based auction house, we need to ensure there are limitations on the gold auction house as well; otherwise, a player might be tempted to sell everything for gold and then sell that gold on the currency-based auction house, which isn’t supportive of the kind of thriving item-driven market we’re trying to foster. In addition, for the first time in the beta test, we're planning to have both the gold- and currency-based auction houses active at the same time when these changes go live. Of course, one of our main goals in making these changes to the beta is to test how they’ll work out, and we look forward to hearing your feedback once you have a chance to try them.

The average user won't recognize the importance of this strategic move. The Listing Fee for Blizzard was really important and a huge financial decision. The decision to remove it was equally critical. The decision to remove it would be something that they have been discussing and legally researching for weeks or months.

Blizzard would have made more money (a killing) from the lost sales then they ever could from successful sales. Billions of transactions.. and they would have profited every time an item was undercut or unsold. The number of successful sales will always be vastly smaller than the amount of unsold items.

You really have to wonder why they removed this, considering it's vast importance. The only explanation Kaivax had to give was that it "removed the risk" for the players. But, financially, this was a bad move for Blizzard, meaning that there had to have been other reasons that could offset "the bad." This wasn't a light decision in any way, and the only possible reason Blizzard had for making these changes was because of the gambling nature and potential legal exposure.

In my discussions with various organizations voicing my concerns about gambling within Diablo, some of them mentioned that they would be following up with Blizzard with questions.

We have all suspected that the long delays might have had something to do with the Battle.net Balance integration or the RMAH. Perhaps, the development and finance teams have been in long discussions with their internal legal departments? And now, a major change in policy is needed to avoid future legal entanglements.

I think we might finally have some answers to their long delays. And, this also opens up the opportunity to finally get the RMAH re-instated in South Korea.

This has been a huge success; it's a change I have been advocating for a long time now. I'm really excited and pleased about this announcement. :)

“Do you know the difference between a hustler and a good con-man? A hustler has to get out of town as quickly as he can. But, a good con-man? He doesn't have to leave until he wants to.”
- James Woods

In the past, I've talked about how the RMAH was designed so that only high level (or should I say, the most valuable) items will be sold on it. Even Blizzard is aware of this, and they want the most valuable items only sold on the RMAH. Even if they're not directly sold by a player, it will end up on the RMAH indirectly by another player who re-sells it.

In the end, all of the best stuff will be on there.

The other day, one of our readers asked a question about the "forced" usage of the RMAH so I wanted to expand on this. My comment ended up being too long, so I just decided to answer the question as a full post:

Don't you think that making the RMAH mandatory would alienate a big chunk of their playerbase?"

If they make inferno so hard that you can't beat it without the best gear possible from inferno(which will only be available on the RMAH), I see a few problems coming up:

-How are people supposed to get inferno gear if they can't beat inferno without said inferno gear? (D3 endgame multiplayer only? o_O)
-If they are forced to buy stuff from the RMAH to progress in inferno, I can see a lot of player simply not bothering with it, just quitting. I don't think Blizzard want that.
-There will be a lot of rage against the RMAH as soon as people are forced to use it. I'm pretty sure a lot of Blizzard's fans are against the idea of "pay to win".

The way I see it: buying stuff on the RMAH will be a way to speed up your character progression. Yes, inferno will be super hard, but there's no way Blizzard is going to force you to buy stuff to progress. That would be a horrible way to promote their new and controversial business model. (D3 isn't F2P, the idea that you'd NEED to spend more money than the initial purchase price in order to beat it feels wrong).

I don't think a "mandatory" RMAH will alienate the playerbase, because they won't even know they're being alienated in the first place. :)

Perception Management

The financial motivations of a company are not a subject that most gamers care to discuss, let alone even want to be aware of. They just want to play the video game, but the game ends up playing them too.

I think what will happen is that most players will actually turn around and THANK Blizzard for creating such a difficult experience. :)

They'll never make the connection between the Inferno difficulty level (and other difficulty level "steps" to get to Hell) and the RMAH.

(Unfortunately, I have to start tagging the blog URL to any pic I throw together. Flux from Incgamers likes to borrow images from this blog for his own posts without crediting the source.)

Players won't get angry at Blizzard for the "mandatory" RMAH because Blizzard is an expert at perception management. And this is what it all comes down to: perception. It won't be a problem for Blizzard if they're not perceived as the problem. So, where is the real problem and who can Blizzard redirect anger and frustration?

Blizzard has kept emphasizing that the Real Money Auction House is a completely player-driven economy, it's managed by the players, and that they have no control over it. They have also said that the RMAH is "COMPLETELY OPTIONAL." Blizzard is not forcing you to use it at all. If players just happen to put items up on the RMAH, Blizzard can't be held responsible for it.. because they promised they would be "hands off."

This Is Unfair!

In situations where players complain on the public forums about Inferno or Hell being too difficult, and how they're "forced" to use the RMAH (because it's the only place with the best gear), I suspect that the following will happen:

• Blizzard CM's will rush to address the concern.. by correcting the gamer for being wrong. They'll be told that the RMAH is "completely optional" and that they're not being forced in anyway to use it.

• The Blizzard CMs will tell them that they can just buy whatever they want from the Gold Auction House. If they can't find what they're looking for, it's just a "coincidence" and they probably checked the Gold AH at the wrong time. Throughout all of this, they'll feign ignorance to the fact that the best items can only be found on the RMAH.

• Blizzard CMs will say that they don't have to buy anything at all, and they just need to farm Nightmare or Hell to get the items they want.. just like their other games. "It will be just like WoW where you need to farm bosses to get the gear you want."

• The blue army will also rush to the aid of the Blizzard CMs and correct the complainer on the forums as well. (Some will actually be Blizzard employees under the guise of regular players.) Posts will be edited or deleted, all to manage perception.

• Blizzard forums will be full of customers and fanboys praising Blizzard for making the Inferno level so difficult, and how they did an excellent job finally making a challenging difficulty level for the players. Gamers who use the RMAH, and then complain about it, will be chastised for being lazy and taking the easy path. Or, they will be called "spoiled rich kids" or impatient for trying to rush the game when they should have been farming "like everyone else." Another common one will be, "Why are you complaining? It's a subscription fee game! It's just a little bit of money, and Blizzard needs it to keep the lights on."

You'll see some contradictory behavior. On one hand, Blizzard will encourage use of the RMAH, but on the other hand, they'll publicly look down upon "Pay To Win" players. :)

The Average User

Above, I just talked about users who complain, but that's a small minority.

On average, most players who use the RMAH will either feel guilty about it, or more likely, they'll think they're cheating the system and gaining an advantage over other players. In either case, these players won't say anything or complain on the forums.. just the way Blizzard likes it.

The problem is that these players won't know they're being "forced" to buy from the RMAH. They'll think that it's their own decision.

It's human nature to be easily influenced and believe that we came to a decision on our own, especially when a game developer's professional marketing and team of psychologists are constantly pounding an idea into our heads. Sometimes it is our own conscious decision, but that's only when we're fully aware of all of the facts and it's a well informed decision.

In some cases, the decision to buy from the RMAH will be because they're impatient and they want to skip ahead to get to the end-game with their friends. (The same thing that happens countless times in WOW and D2.) Or, this might just be their belief when they realize how difficult it is to get properly geared.

These players also don't want to tell anyone they bought from the RMAH so that they won't be labelled as a pariah (even though everyone else does it, and they also never admit to it.)

Forced, but not forced..

"It will be just like WoW where you need to farm bosses to get the gear you want."

But, there's a really big problem with this. You have two options to gear up for Inferno: you can farm Hell, or use the "optional" RMAH.

Is Hell really an option though? Players keep forgetting that Diablo 3 does not have any loot tables. You can't farm specific bosses or mobs for items you need, no matter what you kill, your loot is completely random.

You could farm Hell for years without ever getting the proper gear, and in the absence of free trading, it's a nearly impossible task. And, consider this for casual players!

Even the crafting system for gear will still function the same as regular item farming because you can't craft an item without the Rare Blacksmith Plan drop first. These plans will be sold on the RMAH, just like other rare items or weapons. Besides the random chance in getting the recipe, consider also that crafting the gear is completely random as well. Each time you craft a weapon, it will have random properties and modifiers, and each crafting attempt requires a large influx of Inferno level salvage and Rare Crafting Materials. And even the salvaged materials are completely random! You're back to the same problem of receiving items that you don't need. And, you're still dependent on farming Inferno for all of these materials and recipes, but you can't farm Inferno until you get the proper gear.

Given the number of items, item modifiers, and affixes, there will be billions (if not trillions) of combinations of items in the game. Because of this massive pool of items (Blizzard has stated it's an "item-centric game"), Blizzard is going to be praised for providing so many options for us. As we farm Hell, it's going to appear awesome.. "look at all of these items that are dropping! Wow!".. until the player realizes that they're not actually getting the gear they really need. These useless items (for that player) will actually end up the Auction Houses, and ultimately the RMAH in one form or another, so that another player, who actually needs it, can buy it.

Because of the amount of loot and random generators in the game, the chances of getting the right combination of items are next to impossible.. without using the RMAH. As a Demon Hunter on your own, you might just keep getting hundreds of "of the Owl" crossbows and wands.

The sheer amount of loot will blind you to the truth. You'll have a thousand spoons, but all you need is a knife.

You will be told, though, that you just need to farm Hell for the right items but you have the "optional" RMAH. You're not being forced to do anything you want.

When you consider this, it isn't just a "Pay 2 Win" problem any more. For most players, the RMAH will be needed for actual player advancement, and you can't go any further in the game without the right gear. You need to farm for the right gear, but the only epic boss in Diablo 3 with a loot table is the Real Money Auction House.. it's easy to beat, you just throw a lot of cash at it.

If you weren't already aware, there's been a bug in the Diablo beta that has been around for a long time now that makes it possible for a 5th player to join a party.

Incgamers recently made a post about it that shows the actual bug in action. There's a direct link to the video here and you can see it happen immediately at the 2:03:22 mark.

I wanted to point out something interesting about this "bug" that most players might not have noticed or understood about video game logic.

Did you notice that there's a 5th invisible portrait window already in the game? If this were a bug, why are there logical in-game systems in place to support the addition of a 5th player to the party? Not only that, but you can interact with this portrait window and see player information.

If this were truly a bug, and the game was not designed for 4+ player parties, none of this would be possible.

A fifth person could join the game, but there shouldn't be a fifth portrait window prepared for this user and there shouldn't be other logical systems in place to support more than 4 players. What this means is that the interface was designed for supporting a minimum of 5 players. And, I say "minimum" because there's still plenty of space (and small scaling of player portraits) on the left-hand side to support more than 5 "invisible portrait boxes". :)

This isn't a "5th player bug".. it's a bug in their player number restriction system, and players are able to bypass it to get more players (which are actually supported by the game.) Much like the public channels (which have been probably in the game for over a year now), it's really just an on/off switch that Blizzard controls. The game is designed to support more than 4 players, but Blizzard has it switched off for some reason.

It could be because of console limitations or their design plans for co-op, perhaps they were originally planning on 5 for the current game or as part of the future Diablo 3 X1 expansion (group increases in size with the introduction of new classes), or maybe the developers had problems scaling the monsters so it was easier just to make it 4 players. I think that a lot of players believe the latter.. that it was for scaling purposes.

So, something occurred to me. What if the game didn't just support a 5th player portrait window, but also other in-game systems already.. like scaling?

Guess what? It does.

When a fifth player joins the party, you will actually receive an alert ("A new ally has joined, but the minions of Hell grow stronger") and the monsters properly scale/grow in power with the addition of a fifth player. (There are also other windows/UIs beyond the party menu that demonstrate the in-game logic for supporting 5+ total players.)

So, adding a 5th player is not a bug. The only bug is that players can bypass the security lockout that prevents the 5th player from joining.

But, it's interesting to know that the game was designed to support a minimum of 5 players, the current game fully supports it, and monsters will scale when the 5th player joins.

This begs the question; why is there a 4 player limit? It's not due to scaling issues, it's definitely not an infrastructure or processing problem, the game was DESIGNED to support more than 4 players, it's not for testing purposes, and it's not revenue driven (ie, Blizzard wouldn't create a paid service that "upgrades" the player limit.) Blizzard specifically picked 4 for some reason, even though the game (and gameplay) supports 5 and more. They apparently don't plan on unlocking this (since it's "a bug") for a future Expansion Pack.. so why did they select 4?

Although highly unlikely (according to Blizzard), if something in the future is planned, perhaps the 5+ party isn't for "normal parties" but rather a support mechanism for special dungeons (raids) or large scale PVP combat teams.

And here's something else to think about: If this bug can be reproduced in the retail (which players will probably find a way), what kind of exploitation potential will there be for 5-8 player Inferno parties where the monsters can be killed more quickly by MF-geared players. (Apparently, loot drops don't scale with the mobs.. however loot scaling has been both confirmed and denied by Blizzard.)

* UPDATE:

Apparently, back in August 2011, Jay Wilson confirmed that the game was designed for 6 players maximum, but they didn't like the chaos of having 5-6 players on the screen at once, so they were "playing around with 4" which they believe would be the eventual maximum party size.

So, as suspected, the game was designed for at least 5 players (6 being the programming logic cap), it has the math to support it, and it appears that rather than going back and reworking a lot of the code (which would take a lot of time), they simply locked the max party size to 4, even though the game supports more.

Considering this, it is entirely possible that users might find a way to get at least 6 players in a party (in the beta, but hopefully they won't close all of the gaps by retail.)

Highlights from the call and Fourth Quarter 2011 financial results include:

• No release date announcement. Big shocker.

• Diablo 3 has been delayed to Q2: "The company's first quarter 2012 outlook does not incorporate a new release from Blizzard Entertainment."
  
  Well, I guess we finally have our answer. "Early 2012" actually means "Mid 2012".

• WOW has 10.2 Million Subscribers as of 12/31/11. (During their last conference call, they announced 10.3 million.)

• Calendar year 2012 outlook anticipates two releases from Blizzard Entertainment. Looks like SC2 HOTS has been delayed to 2013.

• There are approximately 50M monthly active users across Battle.net, CoD multiplayer, CoD Elite, and Skylanders WebWorld.

By the way, with all of the new people joining this call (potentially thousands of anxious fans, especially because direct links were advertised on Reddit and various Diablo forums), this is why it's so important for Blizzard to state ahead of time that the release date announcement WILL NOT be revealed at their upcoming conference call. When they don't do that, they're just trolling their customers.

Blizzard "Community Managers" (which is a form of PR) and Support staff frequently state that there are upcoming surprises, surprises planned, and surprise announcements. Because of this, people will grow even more suspicious when they say "Oh yeah.. this upcoming event is no big deal. You should really just go to your favorite site for the highlights of the call." It's like anticipating a surprise birthday party while your friends and family try to act nonchalant.

The reason they should notify their customers ahead of time is because, one of these days, an angry fan is going to raise a question during the open Q&A period for all of Activision Blizzard's employees and investors to hear: "Hey, Mike.. why is Bashiok such a troll?" Except, it will probably be worse.

"Early 2012"

Just to be clear, "Early 2012" means Q1. Blizzard even confirmed that this was their "internal definition." Bashiok never recanted his statement, he re-confirmed it.

There's a big difference between making a typo/mistake and the mistake of accidentally revealing something.

If someone were to accidentally leak Titan MMO game details, and they were to tweet "That was a mistake," it doesn't make it any less true that the game details were real.

Bashiok: Sorry I wasn't intending to imply anything by writing first quarter, just an honest mistake. Our official target is still "early 2012". Not sure if it makes too much difference one way or the other, but I don't want people to nitpick a mistake. :)

As Bashiok said, it doesn't make any difference one way or the other.. whether he writes it as Q1 or "Early 2012", it means the same thing.

Just a mistake on my part. Q1 is definitely more literal, so I suppose I should correct it.

Here, Bashiok confirms that Q1 is definitely more literal or accurate than saying "Early 2012".

If it was a typo or a mistake, then it would have meant that "Early 2012" means Q1-Q2 or "included Q2."

And moments ago, Bashiok just RE-re-confirmed that "Early 2012" always meant Q1, but now they just changed it this week to Q2 instead.

We've only ever said "early 2012". And we just decided we'd need until Q2 this week. Seems like the conference call was as good a place as any to announce that.

It's been delayed again; from Q1 to Q2.

When Will It Be Announced?

So, apparently, Blizzard was indeed intending on announcing the release date this week just as predicted. It was probably no coincidence that all of those Battle.net changes (5+ hour outages) were taking place and you didn't see the results. They truly were preparing for the release date announcement this week.

It's also no coincidence that the Battle.net Balance and PayPal features were implemented on Monday, which I had said would logically be accompanying the Release Date announcement.

To recap, for a couple months I have been predicting a 80% chance of a release date announcement right before the Q4 call. This was based on Blizzard's "promise" that their game would be coming out in Q1. However, I had also said that if an announcement was not made on the Monday, that the chances diminish substantially, and it means that the game will be delayed to Q2 (if still not announced before the call.) This week was really their only last option.

Maybe the new delay was related to the various Battle.net Balance problems they were having?

I'm currently waiting for the call recording to go live so that I can listen to it again. Mike Morhaime possibly mentioned that the release date schedule for the Diablo 3 release would be announced in the coming weeks.

The thing is, they can't make the announcement within the next 2-3 weeks. I mean they COULD, but if they did, it would imply that they actually KNOW the release date right now. Meaning that Q2 was planned before this week and they could have still made the announcement this week.

Plus, for such a major finance related item, it doesn't make any sense to announce it immediately after a major investor call rather than before. This means that the release date announcement has to be made late February or in March. Given a minimum of 2 months lead time for all of their past titles, this means that the game will be coming out in May at the earliest.

But, as I said, if they do announce within the next 2-3 weeks, then it means they actually know the real release date TODAY. And that would be very bad, considering that they could have announced it this week and it would have benefited them more greatly, especially from an investor perspective, while also avoiding many negative incidents (such as the forum outrage and angry frustration over the past 3 blog articles.) And, if THAT happens, it means that the decision "this week" was more personally motivated rather than business. :)