Former Activision employees Dusty Welch and Chris Archer have created a new company called U4ia ("Euphoria") and their first game will be an "online-only, hardcore freemium, first-person social" game released in 2012.

Dusty was previously "SVP and Head of Publishing" at Activision for 13 years, and his last day on the job was during March 2011. That puts him at the same time of the 500 person layoff within Activision Blizzard on March 31 of this year. Apparently, that ~500 person layoff isn't considered a "mass layoff" by the WARN Act though. :)

They haven't released the game title yet, but they did register two trademarks (excluding their business name.) The first was the phrase "FIRST PERSON SOCIAL" and the other was "TW!TCH", which could be a game name or a protected phrase/process (e.g. mobile and social twitch based combat.)

First person social... eek.