So far, it looks like that YouTube video hit ~30,000 views in a just a couple days after posting. =]
It's a classic "Blizzard Meeting" parody that's been done in the past, my favorite being the Fangtooth Paladin clip.
Other than that, on the side I've been busy collecting information on Blizzard's Next-Gen MMO. I have a few contacts at Blizzard and I've been putting together some pieces (it's not A LOT, but enough to get a good idea of what they have planned). It sounds pretty cool actually, but I'll have more details within the next few weeks I hope.

With the launch of SC2 early next week, I'm really looking forwards to one little thing that many have forgotten: Battle.net in-game ads.

I've been really curious how exactly they're going to pull it off. Of course, it probably won't be implemented right away so as not to spoil the beginner's experience - but you should see something implemented in the upcoming months.

In case you've forgotten (or weren't aware), in-game ads have been updated in Blizzard's TOU documents and Blizzard has hired Microsoft's Massive Inc. to delivery the advertisements. You'll see ads placed mostly on in-game posters, billboards, buildings, or really any texture.

DISCLOSURES; THIRD PARTY FEATURES. Massive Inc..

Blizzard's Games and the Service may incorporate technology of Massive Incorporated ("Massive"), a wholly-owned subsidiary of Microsoft Corporation ("Microsoft"), that enables in-game advertising, and the display of other similar in-game objects, which are downloaded temporarily to your personal computer and replaced during online game play. As part of this process, Massive may collect some information about the game and the advertisements delivered to you, as well as standard information that is sent when your personal computer or game console connects to the Internet including your Internet protocol (IP) address. Massive will use this information to transmit and measure in-game advertising, as well as to improve the products and services of Massive and its affiliates. None of the information collected by Massive will be used to identify you. For additional details regarding Massive's in-game advertising practices, please see Massive's In-Game Advertising privacy statement at http://go.microsoft.com/fwlink/?LinkId=122085&clcid=0x409. The trademarks and copyrighted material contained in all in-game advertising are the property of the respective owners. Portions of the Service are © 2008 Massive Incorporated. All rights reserved.

Note: A new advertising page is being created for BNet 2.0, but you can still see the old one at: http://classic.battle.net/advertising/advertising-info.aspx

When Rob Pardo first announced Blizzard's new directive (making more money from Battle.net), a lot of people were worried that he meant subscription based fees for SC2 and Diablo 3. However, Blizzard has promised that it is not their intention.

But Blizzard isn't exactly known for keeping their promises.

In World of Warcraft, for example, a lot of the promised content that was never implemented comes to mind. They also said that there would be no micro-transactions for World of Warcraft.

• 2008: "No microtransactions in World of Warcraft"
• 2009: "Blizzard Introduces Microtransactions"
• 2009: "Wow's Players Guide to microtransactions"

Regarding Diablo 3, Rob Pardo said in the interview: "Here's the way I would put it. We're definitely not looking at turning Diablo into a subscription based game."

That leaves it open to interpretation, in case they change their minds later. It's "corporate-speak", and you'll see that a lot of that same wording from gaming industry representatives:

• "We currently do not have any plans for.."
• "We're not looking at it right now.."
• "Presently, we have no plans to.."

Rockstar Games said the same about Red Dead Redemption for the PC. Guess we'll see..

Now personally, I don't think SC2 or Diablo 3 will be subscription based.. but Battle.Net might be, especially because of their new corporate direction and vision. The "free online versions" of SC2 and Diablo 3 will always be an available option, but BNet could incorporate subscription based fees for premium content and features (e.g. to make things more "convenient" for users like priority queuing or special access to events and competitions.)

Just like WoW, they're going to milk BNet for all it's worth.. virtual sales (micro-transactions), real sales (merchandising), and targeted advertising. I'm sure you'll see a Starcraft 2 and Diablo 3 "store" in the future.. specialty pets, premium maps, customization of characters (paid name changes), special upgrades, or unit model changes. I can't wait to spend $25 to change my Terran unit armor from blue to red!

With the social networking features being added, it's going to significantly increase ad-targeting potential as well as increase sales (users inviting friends, promoting the game, etc.) It's funny how so many corporations are trying to cash in on each other's markets. Twitter wants to get into advertising, Google wants to be a social platform, Facebook wants to be a search engine, and Blizzard wants it all. (Blizzard's new social features are also being heavily incorporated into their "Next Gen MMO" but I'll talk about that later..)

Starcraft 2 LAN Play - Why was it really removed?

I often wonder if the monetization of BNet was the deciding factor in leaving LAN play out of Starcraft 2.

You see, when users are playing LAN Starcraft 2, there's really no purpose to being online - or should I say, that's a common belief. An internet connection might just get in the way of gameplay, so independent networks are created for small/medium LAN parties (30-50 people on one DSL will plug up the pipe and even be against ISP terms of service). Usually though, LAN parties will have internet access. But Blizzard can't take that chance! If users aren't connected to the internet, then they won't be receiving in-game advertisements.. all of that potential revenue lost.. it's completely unacceptable.

It's easier just to remove LAN play, save some money on development, and blame it on the classic piracy scapegoat.

Here was Blizzard's (Bob Colayco, Blizzard PR) official response regarding LAN play:

"We don't currently plan to support LAN play with StarCraft II, as we are building Battle.net to be the ideal destination for multiplayer gaming with StarCraft II and future Blizzard Entertainment games. While this was a difficult decision for us, we felt that moving away from LAN play and directing players to our upgraded Battle.net service was the best option to ensure a quality multiplayer experience with StarCraft II and safeguard against piracy."

Blizzard also said, "We want to make an online experience so good, that you won't want to have a LAN party." (Source)

So the reason for removing LAN play is because it doesn't fit in with the direction of BNet services (interesting.. like ad-targeting perhaps?), it will ENSURE a quality multiplayer experience, and it will safeguard against piracy.

* UPDATE: I've created a visual aid (Fair Use FTW)


But how can you have a "quality multiplayer experience" if you lose internet connectivity, are under heavy latency, Blizzard servers crash, or your ISP has issues? Can you ENSURE 100% uptime of servers and personal internet connections? Bottlenecking the users does not ensure quality.

Regarding piracy, there is no safeguard against piracy. (Unless it's a streaming game where no data is stored locally.) Every single game has been cracked and there has never been any method of "copy protection" that has actually "protected against copying." Copy protection is a myth.. there are "copy protection approaches" but that's it. In fact, removing copy protection measures actually makes it more convenient for the user and improves their gaming experience (case in point: No-CD cracks.)

If Blizzard doesn't implement a much-need feature, then someone ELSE will implement it.

Look at Kali for example, it filled a void because of a missing feature.

And then there's BNetD and PvPGN which are fully available (and open-source) BNet emulators that allow LAN play of Warcraft 2, Warcraft 3, Starcraft, Brood War, Diablo 1 and Diablo 2. There are thousands of BNet emulated servers out there providing the service that everyone wants.

Future versions (and probably alternative software) will support SC2 and Diablo 3. Blizzard knows this, there will be LAN play and they won't be the ones providing it.

History has proven that removing features to prevent piracy will actually increase piracy. Those who forget the past and all that.

(On a side note.. wouldn't it be funny if private BNet servers implemented their own in-game advertisements? WoW gold sellers would be a nice touch.)

* UPDATE:

Two months after that video was released, Bobby Kotick has now decided NOT to implement in-game advertisements into Starcraft 2. I guess they changed their minds after the massive uproar (just like mandatory Real ID).

"There was a time where we thought advertising and sponsorship was a big opportunity, but what we realized is our customers are paying $60 for a game or paying a monthly subscription fee and they don't really want to be barraged with sponsorship or advertising," Kotick explained.

They were fully intending to implement in-game ads, they had a relationship with Massive, Inc. all set, but now the plan has been cancelled, their Terms of Use has been revised again, and that new Battle.net (2.0) advertising page was pulled too. =]

Something very interesting just happened to me. And coincidentally enough, this also fits in with the ongoing Blizzard Series.

Back in 2006, I created a highly unusual and unique Gmail account that was used strictly for one of my WoW accounts (I own many). I didn't want any spam sent to the account, hence the reason for it's length and unique name.

Think something like: kaba23.blaaey.sphlnxtoo.blzzmain@gmail.com (This isn't the actual email address.)

The only place the email account name was ever "shared" was on my WoW Account. That was the entire purpose for the email address actually, for WoW only. The email address is not public, never used, and highly unique.

I should note that it's been 4 years now and I have never received even a single spam message on the Gmail account.

So here's what happened:

• I requested an automated password change from Battle.net (couldn't remember the WoW Login password).

• I logged into the Gmail account to reset the BNet password.

• I reactivated the old WoW account (which hasn't been active in 2.5 years mind you).

• Although I haven't received any spam messages in 4 years, I suddenly received one from a WoW Spammer approximately 3 hours after activating my WoW Account. I was shocked.

• This was all done from a very secure (and virtualized) PC and this is actually the very first WoW Spam message I've ever received on any of my Gmail accounts.

How on earth did they find me?

Is it possible that my email address was leaked by Blizzard (well, someone from Blizzard)? And why did I receive a spam message so quickly? Did I happen to request a password change at just the right time when transactions were being monitored?

One of the primary defenses that Blizzard supporters use (when questioned about internal account theft) is that GM/CS Forum Reps/etc do not ask for passwords, and that they do not have access to passwords and can only reset them.

I always get a chuckle whenever they use this defense.. mostly because their only exposure is to GMs/Support and they have no idea what goes on behind the curtain. GMs may not have access to passwords through their ugly-homegrown-support-interface, but they sure can see your email addresses or ask for them. Targeted WoW Account Phishing sure is a lot easier when you have a database of actual WoW users!

Sure, there are "security measures in place" for GMs/Support Users, but that same policy does not apply to the IT team, administrators, the policy creators, the CEO, and database admins who have raw access to account and billing information.

Are passwords actually encrypted at the database end? Consider this: the more complicated the encryption and security measures, the more time it takes to approve your password/account and login. How quickly can you login on a slow day? Also, certain email traffic isn't encrypted.. so it would be quite easy for an internal employee to sniff SMTP traffic for email addresses or intercept password reset URLs. Packet sniffing is monitored internally by the way, but there are always ways to avoid detection or at least capture. Some interesting things to think about.

On a related note, while digging through old Blizzard communications I came across some old work related to encryption that may interest you. A work colleague and I used to frequently discuss this topic and strategize new security methodologies. Right now he's doing some neat stuff that you should check out. Back around 2004-2005, I was on the hunt for a talented PHP coder to construct a web app built around a reputation system, where users could earn points much like Reddit. But, I wanted the points system to act as currency so that the users could trade or exchange the digital currency for merchandise. Security of the data was really important, and the site would need to reach a critical mass of users before ever being feasible however. Long story short, because it had to be decentralized, there was no way we would be able to do it through a website. We would need to potentially encrypt data amongst thousands of users so that records would be set in stone and ensure security of the points. Trust was paramount. I never ended up building the site, but a few months ago, he starting making some progress on the app thanks to some new stuff in peer-to-peer tech. He hacked some code together and has been working on an idea that we always wanted to do. It's like a P2P cash application and he explained in more detail here (it's only a few pages, and not a long read). If this interests you, you can download the latest 0.20 version here. Please note that this is still very early in development and buggy. But it's very cool to see this old idea some to fruition.

It's also interesting to note (while I'm on the subject of encryption and passwords) is that the reason GMs and Customer Support make a point that they'll "never ask for your account password" is because they already have FULL access to your account without your knowledge or permission. (As if your permission really matters though.)

It's actually quite common for a GM to login to your account to test issues, see if mods are interfering with your gameplay, or to fix problems while you're offline. So, if someone from Blizzard ever tells you that their employees don't have access to your account, that's completely untrue. They can login to and access it whenever they want.

Shortly after the Starcraft 2 Digital Download was made available by Blizzard, it was allegedly cracked by "vernam7" from the StarCrack team. You can check out the details on the Nibbits.com forum.


He says he can install the game and play all Single Player campaigns (cannot connect to B.Net obviously.)

Unfortunately, he's not allowing anyone access to the crack until the official release date (07-27).

This has resulted in a lot of anger and seething frustration amongst the Nibbits.com forum members, while others are applauding vernam7 for his choice not to release the crack.

Chances are that someone else will crack it before 07-27, someone always does. Although I'm not condoning this (I'm buying on 07-27 myself), please demonstrate precaution and be very careful what you download out there, there are plenty of people that will be releasing malicious code and keyloggers in the guise of a Starcraft 2 Retail Crack. Because of the mass anticipation, lots of people will be installing without confirming it's authenticity first. =]


A little background on vernam7:

He's the creator of the "sc2ALLin1 (Current Version: v9.9.0) Offline Starcraft 2 Beta Launcher/Tool". It's a user friendly launcher tool that allows you to play the SC2 beta offline, without CD-keys, load skirmish battles and watch replays. If you are in the beta, it also allows you to play WAN and downloads updates manually. He has been called a trusted member of the SC2 cracking scene by the Nibbits forum community, so there's a good chance that he has indeed cracked the digital download. Guess we'll find out on 07/27 though, or if it was all one giant crack-tease.

What's funny though, is that he really wanted to tell everyone that he cracked the Retail version but had no intention of giving it to anyone. We live in a society of instant gratification and self-entitlement, and he must have realized how the community would have reacted. It looks like he's getting a little upset and just wants everyone to drop the subject now though. =]



Forum User "Duke" writes:

For those that are waiting to pay for the retail version, here's a link to the Official Digital Download.

It's a 7GB installation package by the way.

If Blizzard was smart, though, they would have made the digital download a large (but incomplete) component of the total package and left critical files absent that would be downloaded as "updates" when the time comes. So, it would be possible to "crack the installer" to start the install the software, but it would still need to be download critical components of the package (ie, to decrypt the .MPQE files) or download key game-related files (without which, the game could not run at all.) Or maybe even a combination of both, so if the .MPQE files were decrypted, it would have been a complete waste of time since everything is time-locked at the server end anyways. (Unless they can patch the retail back together using beta files.)

Update (07/16/10)

Looks like a couple other individuals have also claimed to have cracked the Digital Download version of Starcraft 2. I'm waiting for confirmation (they say it's very simple process, but there's no automated executable at the moment.) However, they might be referring to just cracking the install package. The scene groups haven't started working on the crack yet. Meanwhile, Vernam7 is being criticized on the Nibbits & Darkblizz forums for not releasing the crack, but has provided basic instructions on what he did to crack the retail version.

Update (07/19/10)

Vernam7 has created a forum to discuss questions related to the SC2 retail crack, unfortunately most of his time seems to be spent deleting troll posts. Link: http://sc2.nibbits.com/forums/29/view/907/about-starcraft-ii-retail-crack

Yesterday, he wrote: "soon an anonymous user will upload a retail crack......."

Update (07/20/10)

Has now been two days since Vernam7 promised that an "anonymous user" would release the retail crack. If he could elaborate on what "soon" means, that might be helpful.

Update (07/22/10)

Vernam7 has been "cleaning house" on all of the Starcraft 2 forums, and removing various posts related to his crack and promises. It appears that hundreds of forum posts have suddenly gone missing. How very disappointing..


I'm guessing what probably happened was that he simply changed the appearance of the installer (.xml edit) and believed he had suddenly made progress in "cracking" the game. He got so excited, he posted his news to everyone on the forums before fulling testing. But then he realized shortly after words that he still couldn't install the game, and because he had already posted the news (and got everyone excited) and didn't want to disappoint his fans or apologize - so he simply claimed "ethical reasons" not to release the crack. Funny how someone's personal ethics are so easily malleable: it's ethical to hack one version of SC2, but not another version. =]

As Nu would say, "This is my belief! At least for now..."

Update (07/26/10)

Still no word from Vernam7, not that it matters now that the Retail DVD is out. It's really too bad - I had such high hopes that Vernam7 was indeed telling the truth about the digital download crack. But since he hasn't been able to provide a shred of evidence to back up his claim, it doesn't appear that is original statement was accurate.

Just a note to comment posters, please don't attach Retail Authentication codes or links to the new retail crack. I'm just reporting on Vernam7's claims, because it's interesting news. 

But, I already have my SC2 pre-order and didn't want any pirated material in this post. =]
Vernam7 is currently testing a means of using the SC2ALLIN1 tool with the retail DVD (ie, tricking the beta launcher into loading the retail maps.) It's not a crack for the digital download as promised, but for those that are comfortable with registry tweaks, it might make it possible to play some of the map files that come with the retail DVD. Save function may or may not work, it still requires testing - and other than that, you're pretty much just loading map files like the beta launcher so you're not really doing the proper single player campaigns. Now that the retail DVD is out though, you should see a proper crack for it from the scene groups.

Another update:

He's currently writing in the forums that there is no launcher nor any crack for the retail yet. 

He's working on creating one right now. So.. if he's starting to make a crack now (that he finally has the retail), I guess that confirms that his announcement made almost 2 weeks ago was indeed false.

Update (07/27/10)


It's not exactly clear whether this will fully unlock SC2 Digital Download or if it just allows skirmish play. However, he did mention a full automatic crack being worked on over the next few days.

Another update: The manual crack is now available on his webpage (for enGB only, the rest will be released after he gets some sleep) and there's a lot of excitement (e.g. "Ha! Told you he could do it!" etc.), but I really hope it's not the executables from the Retail DVD. He promised a crack for the Digital Download that he already had as is. Sil3nt-de4th has been posting a link to Vernam7's crack on various torrent webpages, so you'll see plenty of links to the crack in the wild.

(Funny Note: Silentdeath has been accused many times on the forums for being Vernam7's alias. Not sure if there's any truth to that though. There's always been a lot of drama on the Nibbits forum for some reason..)

So anyways, if anyone can test the manual crack and confirm, please let me know if it fully unlocked your Digital Download - allowing full Campaign play, with cinematics and Save/Load features. (Not a "Guest" account, or simply a map/skirmish launcher like the current SC2ALLIN1 Beta launcher.) I'm sure others would like to know..

Confirmed: Save/Load and other critical features are not working as of yet. He'll be working on it later.

Yet another cleanup of the forum posts is being done. All of the "bad" posts are being removed (ie, features not working, crashes, can't quit, etc.) and all of the "good" posts are being kept. Vernam7's crack is now on several torrent webpages, however some other individuals are taking credit for the crack. So, exercise caution if you download from torrent webpages, they're not the original and may contain malicious code.

Update (07/28/10)

The "final crack" has been released on the Nibbits forum (there's a link since they removed the file from the forum so that they're not hosting the file anymore). All languages are supported and save/load are supposed to work using a work-around launcher to get into the campaign missions. No word on a scene release of the Retail DVD. It's too bad the Digital Download was never actually cracked back when it first came out.. it required the boxed retail package to come out before anyone really attempted cracking the software.

Update (07/28/10)

The RELOADED crack is now out, it opens up full offline functionality of the software (e.g. save/load, quitting the game, campaigns, cutscenes, map editor, multilanguage, etc.) So, no more worries about registry tweaks and crashing/bugs from the modified beta launcher.

Summary

So, it looks like my guess has been confirmed. The original Digital Download was never actually cracked by Vernam7, he simply bypassed some install menu items by editing unencrypted .MPQ files to show a different display. Vernam7 later confirmed on the forums that he didn't actually start work on the crack until he received the real Starcraft 2 Retail Box which he pre-ordered and received the day before 07-27 (which is when he _really_ started work on the crack.) He utilized his existing beta launcher and tricked it into thinking the retail package was still the beta software, allowing him to launch campaign maps.

Another interest note. In his "I have ethics" post, he stated that he would never give out any spoilers (screenshots, etc). However, he started posting on the forums that he would Private Message select Nibbits users with spoilers. Talk about contradictory. The "select users" were obviously excited, thinking that he had provided them "secret information" from the game - but it was actually data pulled from the official SC2 Manual that was stored in the unencrypted .MPQ file and from the online SC2 Cinematics on Youtube. ALL of the ingame SC2 cinematics were available on YouTube on July 24 by the user "christos75". Let's just say there were a LOT of big spoilers. He later had to pull all of the videos because of a possible DMCA complaint.


.. and so ends the history of Vernam7's crack. A wonderful tale of a troll who kept everyone on the edge of their seats for almost 2 weeks waiting for some form of confirmation, and when a semi-functional-tricked-out-beta-launcher was finally released, it was ultimately stolen and taken credit by another individual calling his group "LIBERTY".

This (now boring) period of history shall now be forgotten in the dim recesses of time.