Correction: After listening to the conference call recording, Michael Morhaime did in fact attribute the 11.1 million subscribers to the end of Q2 only, so I heard it wrong. The Q3 meeting should be very interesting now and after the "F2P" WOW Starter pack I'm curious if they'll be reworking their Subscriber definition.
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Michael Morhaime adjusted their total subscriber levels to 11.4 to 11.1 million during yesterday's financial call. I've noticed that many people are, for some reason, saying that it only dipped to 11.1 for that quarter alone but it's higher now.
In actuality, Morhaime was reporting the 11.1 million subscribers as it stands right now (August 3 2011). It's not just subscribers for the second quarter 2011 ending June 30th, it's at this present moment.
This means that almost a month after the Cataclysm launch in China (July 12 2011), and over a month after the 4.2 content launch and simultaneous WoW Starter Edition launch (June 29 2011), they have still lost a considerable number of players.
The first month of a launch is when the largest number of players join too, and if you remember China made up about 50% of World of Warcraft's worldwide subscribers.
Something to think about.
I think there needs to be expansions into new territory and countries due to the growing boredom being experienced in existing regions. It's mostly the novelty wearing off too, and the "boredom" is typical of every game after a certain period of time. That seems to be one of their new strategies to increase subscribership.. but I wonder which countries are still left.
