What a jerk.
"I have a big announcement for everyone!"
*cheers*
"Now, you've all heard about our new Next-Gen MMO that we've been working on?"
*crazy cheers and tears of happiness*
"Well I have a little sneak preview for all of you!"
*insane cheers*
"I give to you: World of Jerseycraft Shore!"
*booooo*
"No, just kidding.. here's the real MMO exclusive preview!"
*more insane cheers*
"I'm pleased to announce.. Gleeablo!"
*booooo*
"No no.. seriously. Here's the real announcement. Are you prepared!?"
*slow clap*
"Booty Bay Watch!"
*booooo*
At this point you could distinctly hear some F-U's from the crowd. So yeah.. a lot of excitement built up only to break everyone down brutally.. way to go there Paul.
I guess he thought that he could recover that massive failure (of his terrible jokes too) by announcing "free" Diablo 3 beta keys for 1,000 lucky attendees (out of over 27,000 total mind you.) It didn't work and just further pissed most people off. In the end, the Blizzcon 2010 closing ceremony was definitely not cool.